In the early 1970s, profound social and cultural changes took place in Emmanza, Italy, which can be called the era of resistance and rebellion. In this change, clothing has also adapted to the new lifestyle, and Kappa (back to back) is the product of this change.
At the beginning of the brand, Kappa began to sponsor various sports teams. According to statistics, from 1998 to 2002, Kappa*** sponsored about 220 teams and individuals from 27 countries. The sports involved are football, skiing, cricket, beach volleyball, hockey and so on 16 sports. With the support of strong sponsorship, Kappa signed a contract to sponsor Juventus Football Club in Italy on 198 1, and then successfully sponsored the American national track and field team participating in the 1984 Los Angeles Olympic Games. In the sponsorship activities, the products provided by Kappa brand, which use innovative fabrics, unforgettable designs and represent brand language and brand image, played a key role, which made the popularity of Kappa brand increase rapidly.
In addition, Kappa is also actively entering the entertainment circle while sponsoring. Kappa has a very extensive relationship with the entertainment circle, from music to TV, from cinemas to regular celebrations, and a large number of targeted promotion activities have been carried out for different entertainment circles. Kappa tries to lead and create fashion trends through movies, television, radio, magazines and the Internet.
Kappa brand's correct brand positioning in line with market rules has made Kappa's business content in the world enjoy rapid growth. The unforgettable advertising slogan "People who love me come with me" has continuously improved Kappa's brand image. Since Kappa brand entered the China market in 2002, its brand positioning of "sports, fashion, sex appeal and taste" and its complementary market activities have also made Kappa brand more and more popular among fashionistas.
In the early 1970s, profound social and cultural changes took place in Italy, which was an era of resistance and rebellion. In this change, clothing has also adapted to a new way of life, and Kappa is the product of this change.
BasicNet, the brand holder of Kappa, has developed different styles ... which makes Kappa brand appear in the media constantly; There are also sponsorships for famous pop singers and rock bands. The external expression of affinity and the influence of advocating young people's culture are the magic weapons for Kappa brand to win.
Kappa brand's correct brand positioning in line with market rules has made Kappa's business content in the world enjoy rapid growth. At present, Kappa has entered more than 60 countries and regions in Europe, Asia, America, Oceania and Africa through franchising and direct distribution.
The development of Kappa international market is based on the development and rapid growth of franchise agent network. BasicNet will provide complete business technology for franchisees; For the development of localized market, BasicNet will give strategic guidance to standardize its operation in this region.
BasicNet provides the franchisees with standardized workflow and powerful group information management system support (referred to as "KOS" system), and its KOS system has complete management functions from group to agent, agent to retailer, and finally to retail terminal.
Franchise agents have now become a part of BasicNet, and they share the same global development goals. Because BasicNet can help franchisees to establish a perfect business and market service system, Kappa's trademark and corporate image can even create core competitiveness for a localized enterprise in global competition.
Building sportswear suitable for people's daily wear is the product development strategy of BasicNet, and the goal pursued in product innovation is: the regeneration of sports and leisure products. At the same time, functional sportswear is a bridge to support and promote sports and leisure products.
Now, BasicNet has officially authorized Motive Sports to become a brand franchise agent in Chinese mainland and Macao Special Administrative Regions.
One legend is that ...
Because of God's love, heaven is very warm. Heaven is very happy because there is an angel's smile.
There are many lovely angels in heaven, but God loves two of them most.
A man with blond hair and a bad smile always looks brave but likable. He is naughty, arrogant and overbearing, but God just likes him very much, which makes no sense.
Make a person with black hair and bright eyes, very gentle and elegant. God likes him very much, too, because he reassured him and reassured him.
God likes them very much, one is to spoil and the other is to care. So they met, met, and finally fell in love.
They are very happy and look at each other happily; They are very happy, touching each other's wings happily; They are happy and have everything for each other. It's just that they forget that God forbid them to fall in love.
Then the angels know their love, and then all the gods in the sky know their love. The gods just looked at them, looked at them happily, looked at them happily, and they even forgot that there could be no love.
Later, God knew their love, and God didn't forget that they couldn't love each other.
God found them, and God questioned them. God loves them so much that if they lie, God will pretend not to know. They just didn't. They are all good angels. They are the purest children of God. They don't know how to lie. They don't know why they lied. They believe that the love that makes each other happy needs no disguise.
So, God was angry because his favorite child broke his rules. So God will punish them.
"You can't love each other. This is the rule. " God said sternly
"But you said you wanted us to fall in love, so we fell in love." The blonde angel retorted.
"You are not people, you are angels, and angels are happy, so angels don't need love." God said,
"You are wrong, even angels have tears, but we hide them with our wings and no one can see them," said the blonde angel. "But with love, there is only love. Even with tears, we are happy. "
"You should be punished, and one day you will know that you are wrong." God can't bear to say
The dark-haired angel, who had been silent, spoke at this moment. "We are willing to accept your punishment, but please don't let us separate."
God looked at his favorite children and agreed to their request.
But God punished them. God broke their wings. Although God promised that they would never part, they could not meet each other. Because they came into this world back to back.
They naively think that as long as there is love, there will be no tears, but they are wrong.
They can only feel back to back and never see each other's faces. They love each other so much, but they can't even dry their tears when they cry.
So they were not happy in the previous 10 year. Without wings, they can no longer hide their tears.
Later, they gradually found that each other can fantasize about each other's faces through each other's tone. They found that they can feel warmth through back-to-back contact, even without doing anything, but they can feel love by sitting back to back.
They are very happy, because their love needs no eyes to see, no arms to hug and no lips to respond. As long as they sit back to back, they can feel love, happiness and happiness.
Finally, one day, the dark-haired angel could no longer feel the temperature on his back. He knew that his angel had left him. He didn't cry at this time, because their love didn't even need to be felt with their backs.
Love has been engraved in their hearts.
God saw the blond angel who left, and God still liked him so much that he wanted to give him a pair of wings to take him to heaven.
But the blonde angel refused. He smiled and said to God, with wings, you can't sit back to back. I'm waiting for him to sit back to back with me in the next life.
God finally knows that love is more than wings.
At this moment, God actually cried, and he finally knew that he also had tears.
He finally knew that without love, angels would have tears.
Sit back to back, feel each other's body temperature,
Sit back to back and grow old together,
Sitting back to back, although I can't see your face, I still feel your love. .
Back to back with you, I don't want angel wings for me. . .
Later, perhaps coincidentally, a brand was born, from the beautiful Apennine, with the angel's back to where he was sitting. And the name of this brand is KAPPA. The logo of this brand is two people sitting back to back. Maybe they are angels with broken wings.