New? Boloni is the leading brand of New Balance in China, which was founded in Jiangxi in 2005. What is the English name of the authentic New Balance brand? Balance. Although both New Balance and New Balance are called "New Balance" in the United States and both products have an "N", the trademark of New Balance belongs to Guangzhou New Balance Enterprise Management Co., Ltd., while the trademark of New Balance in the United States is "NB".

In fact, genuine New Balance running shoes can be identified by logo and model. The most basic thing is to look at the logo of New Balance, which generally appears on the tongue, vamp, heel, insole and other parts. Some new balance shoes can see the QR code at the tongue, which is the only logo of this pair of shoes. Of course, the QR code of each shoe is different. Official website can tell the truth by scanning the code.

The development history of New Balance:

New Balance was founded by William J. Riley on 1906 in Boston, Massachusetts, USA. Initially, the company focused on making arch supports and hanging supports to help people improve their posture and walking style. With the passage of time, these supports gradually evolved into shoes, and running shoes came into being in the1960s. In the following decades, the market of running shoes appeared a new balance and became one of the popular brands.

Unlike other running shoes brands, New Balance's technology focuses on balance, providing stability rather than quick response. The company's running shoes are designed to reduce the risk of injury to athletes. In order to achieve this goal, New Balance has adopted various technologies, including:

1, ABZORB: an efficient cushioning material, which can reduce the stress on the foot.

2.ACTEVA: a lightweight midsole material, which can not only reduce the weight of shoes, but also provide better stability and support.

3.FantomFit: seamless material, providing better breathability and comfort for running shoes.

Reference to the above content: Baidu Encyclopedia-New Balance