1. Avatar design

The avatar in the WeChat public account is of great significance. The avatar and nickname appear with every WeChat push message, so a distinctive design that can highlight the corporate image is needed. , allowing users to accept brand information at the first time, deepening the impression and forming memory every time it appears. WeChat avatars are conducive to expressing corporate culture and business philosophy. The avatar of the company's official WeChat public account can be designed as a corporate logo, name, symbolic graphics, representative colors, etc.

2. Account design

What needs to be paid attention to when setting up account information is the nickname, function introduction and WeChat authentication. The nickname should be based on the trademark registered by your company with the Industrial and Commercial Bureau, which will appear more formal and increase credibility; the function introduction can talk about the history, main functions, business philosophy, corporate culture, etc. of your company or main products. , so that users who are not familiar with the company can also learn about the company through the function introduction, and then choose whether to follow the company's WeChat official account according to their own needs.

3. Design of push messages

After users’ certification and attention, how can enterprises get users the services they want without feeling bored and willing to recommend them to them? What about other friends? This requires the push messages of the company’s official account to meet the needs of ordinary users.