The Maotai Group, caught in the whirlpool of' national wine trademark', not only failed to keep a low profile, but began to launch encirclement and suppression actions against other wine enterprises suspected of infringement. Previously, the company brought a number of enterprises that used the trademarks of Laimao and Maotai Town to court, and recently it sued 1 merchants in Wenzhou, Zhejiang Province who used the word "Kweichow Moutai Group" in the facade decoration. Maotai believes that according to the law, these merchants have infringed on the exclusive right to use the registered trademark of Maotai Company, and requested the court to order the merchants to immediately remove the door, and publicly apologize to Maotai Company in the local major media to eliminate the influence, and compensate for the total loss of 1.6 million yuan. The same reason for trademark infringement, this incident can not help but remind people of the recent case of Maotai suing Ronghe Burning Factory in Maotai Town. According to the relevant person in charge of Ronghe Shaofang, the case originated from the fact that 15 cases of wine in Ronghe Shaofang were openly taken away by Maotai at Beijing West Railway Station. Later, Maotai sued the trademark Mao-tai of Ronghe Shaofang for infringement and demanded a claim of 2, yuan. Prior to this, Maotai Group had sued more than a dozen liquor companies in Beijing for trademark infringement. Some insiders analyzed that Maotai grabbed the market instead of the trademark. Cause & lsquo; Twelfth Five-Year Plan &; rsquo; The performance target has caused Kweichow Moutai to bear greater business pressure and forced its strategic transformation, and one of its means is to break through the brand, form brand monopoly and control the resources of Maotai Town. " Xu Xiongjun, a marketing expert, said,' All kinds of&; lsquo; Lai Mao & rsquo; Wine is eroding the market share of Moutai. Maotai has realized this, which is why it is playing the intellectual property card. " Yang Chengping, an expert in liquor marketing, believes that the current chaos in the liquor fake liquor market needs to be rectified urgently. Many trademark infringement prosecutions show that Maotai's awareness of rights protection is constantly increasing and it has a deeper understanding of market competition. In the short term, wine companies are competing to be'', but'' does not mean' brand'; In the long run,' brand' is the key for enterprises to gain a foothold in the market.