In the field of trademark registration, a considerable number of trademark registration applications are allowed to be assisted by qualified trademark agencies, and even in some cases, only agencies can handle them. Compared with time and efficiency, the money in this area is probably really impossible to save.

below, xiaobian will make a comparison to see the role played by the agency in the following situations.

Case 1: Enterprises and individuals not in Beijing

As we all know, trademarks can only be granted the exclusive right to use trademarks after being examined and approved by the State Trademark Office, which is protected by law. At present, there are two ways to apply for trademark registration in China. One is that enterprises or individuals directly apply for registration with the Trademark Office, and the other is to entrust a professional trademark agency registered with the State Trademark Office to act as an agent.

according to the regulations of the trademark office, the trademark agency can submit the application documents to the trademark office in various ways.

However, when an enterprise or individual directly applies to the Trademark Office, it must go through the registration hall of the State Trademark Office in Beijing. In other words, at present, there is only one way to apply in person in the registration hall of the State Trademark Office in Beijing.

it is undoubtedly a time-consuming, laborious and expensive thing for many enterprises and individuals outside Beijing to go to Beijing to handle it. How to choose is a matter of different opinions.

Note: In addition, although the new Trademark Law has been added? Online application? But so far, online application is only open to trademark agencies, and enterprises and individuals cannot submit online applications.

Case 2: Foreigners

China's Trademark Law stipulates: Foreigners or foreign enterprises applying for trademark registration and handling other trademark matters shall entrust a legally established trademark agency to handle them. ?

in other words, foreigners or foreign enterprises are not allowed to register, change, renew or transfer their own trademarks? And a series of matters, this is mandatory.

Therefore, foreigners or foreign enterprises belong to the group that must find a trademark agency.

Case 3: Individuals or enterprises lacking experience, knowledge and time

Trademark registration application is a highly professional work, involving the Trademark Law, the Regulations on the Implementation of Trademark Law and other laws and regulations. Moreover, in the process of trademark registration application, there are many links such as trademark classification, approximate judgment, formal examination, substantive examination, rejection and objection, and the procedures are complicated, while the State Trademark Office is limited in manpower. It is impossible to provide every applicant with detailed consulting services on the spot. Generally, the consultation is made public on the Internet (website of Trademark Office of the State Administration for Industry and Commerce:). If the applicant does not have professional trademark knowledge and experience, not only will the efficiency be greatly reduced, but also mistakes or omissions in trademark registration will easily occur, leading to all previous efforts being abandoned and registration failure.

in this case, compared with self-application, the business personnel of the trademark agency are familiar with the trademark review rules, which can not only provide more professional and comprehensive consulting services, but also help the applicant to make various application documents more accurately, saving time and effort. To a great extent, it can effectively avoid human error and greatly improve the success rate of trademark registration. Three noes? Personnel, it is a good choice to choose a reliable trademark agency.

Case 4: Enterprises applying for international trademark registration

For export-oriented enterprises, many enterprises began to consider international trademark registration in order to prevent registered trademarks and loss of intangible assets. In addition to country-by-country registration, enterprises can also register international trademarks through Madrid international registration, EU trademark registration, and African Intellectual Property Organization registration.

But no matter which way is adopted, it is not easy for enterprises to directly register international trademarks. Generally speaking, enterprises should apply for trademark registration in accordance with the relevant regulations of different countries. If enterprises choose to go directly to the Trademark Office for business handling, they should study the relevant regulations and cases of various countries one by one before applying, so as to understand the legal review standards of various countries, avoid common-sense mistakes to the maximum extent and reduce the failure rate of registration.

in addition, enterprises may also face a series of issues such as international trademark inquiry, fees, objections, priorities, implementation rules, etc., which are very different from domestic trademark registration. Even those enterprises that already know the domestic trademark registration rules very well are often at a loss when faced with international trademark registration affairs.

Therefore, if an enterprise needs to apply for international trademark registration, it is better to find an experienced trademark agency. trade mark registration