The necessity of trademark intellectual property rights makes more people understand the protection of their legal rights. In recent years, the trend of trademark applications is increasing, and the total number of trademark applications in the market is slowly saturated. Then trademark trading will become another hot spot. Trademark trading will become the representative of patent rights, and many enterprises will suffer losses in registered trademarks. To catch up, trademark trading is undoubtedly the best opportunity.

Why the company focuses on trademark trading:

According to the data of the State Trademark Administration, not long ago, the number of trademark applications in China reached 5.756 million, ranking first in the world for 16 consecutive years. Trademark is an intangible asset of an enterprise and an important part of the company's strategic development. Its importance is obvious. Trademark application is a non-renewable resource. As the number increases, the number of registrable trademarks will decrease. According to the survey, the most commonly used Chinese characters in Chinese trademark applications are Chinese. There are only about 3 commonly used Chinese characters in life, and the combination of uncommon Chinese characters is about 8 words. At present, in the number of registered trademarks, the trademarks of two or three Chinese characters have been completely registered, so we can imagine the development direction of trademark intellectual property rights this year.

Trade value of trademarks:

In recent years, various situations have occurred in the purchase of trademarks at high prices. For example, the price of yahoo trademark is estimated at 97 million dollars. Although Yahoo is not as good as it used to be, it can go back to the past with a trademark. Apple can get a registered trademark ipad in China and pay nearly 4 million yuan. There are only a few famous examples. According to the data of trademark transactions, 2% of the trademark transactions are below 1, yuan, 7% are between 2, yuan and 1, yuan. In the end, 1% of the trademark transactions are above 2, yuan, and the registered trademark and agency service fees are around 1 yuan, which has soared several times or even dozens of times.

Selection of trading rules:

According to statistics, there are three key forms of trademark trading: matching trading, trading platform and internal trading:

At present, the main trading rules belong to online platform trading, which is the integration of patent rights and the Internet, building a bridge for both parties. With the third party as the guarantee, both parties can choose the trading object at will, and realize transparent, fair and notarized trading rules, which is conducive to promoting trademark trading.

there are many unsafe factors in matching transactions. Without a third party as a guarantee, it is easy for a third-party intermediary to get kickbacks or cooperate with the seller.

internal transactions belong to internal transactions of enterprises. Although these trading rules can maximize the value of trademarks, they are not applicable to companies or individuals outside the enterprise.