We who work in intellectual property often say that trademarks are of infinite value, but people always ask how much money can be gained from selling a trademark? What are the upper and lower limits of its grid? In fact, the price of a trademark is not like the goods on supermarket shelves that can be clearly marked, nor is the price of seasonal vegetables and fruits determined by their freshness. The price of a trademark is determined by the overall operating level of the company, and the price can range from several thousand to several thousand. It ranges from tens of millions to hundreds of millions of yuan. High-priced trademarks naturally have reasonable reasons for their existence, including the following:

1. Uniqueness

Whether a trademark is unique affects the price that a seller receives. Because the only distinctiveness of a trademark is the basic prerequisite for trademark registration, if the trademark is identical or similar, there will be a risk of being "withdrawn" because the rights and risks of a trademark coexist, and the buyer has to bear the pros and cons once he enters. , so the buyer must take the uniqueness factor into consideration.

2. All categories

We see that the trademarks of Alibaba, JD.com, and Tencent are not only registered with similar names, but also all categories are registered. This shows that the more categories a trademark is registered, the more categories it has. The better, especially those related to business operations must be registered together. Once the trademark protection matrix is ??ready, it doesn’t matter how much the trademark costs!

3. Word of mouth

Last year, Baiyunshan planned to spend 13.89 to acquire all the trademarks of "Wanglaoji", mainly because of the brand reputation of "Wanglaoji" and the eight-year-old trademark of Jiaduobao The dispute did not make it lose its reputation, but made it known to more people, because Wong Lao Kat's good reputation has been deeply rooted in the hearts of the people for hundreds of years. Therefore, as long as your product sells well and lasts for a long time, you can’t imagine the value you get from selling your trademark.

4. Market Trends

Why do we say that market trends determine how much a trademark costs? Let’s take the case of our manufacturer: Nokia, which was well-known in the mobile phone industry back then, eventually fell into the mobile phone world. The trademark must have no value at all. It no longer exists in the mainstream of the mobile phone market. We cannot predict future market trends. So how can trademark buyers be willing to spend money to buy a trademark that has no future value?

The basic determinants of the price earned from selling a trademark are the above four points. Imagine that a trademark has gone through trademark inquiry, preliminary examination, substantive examination, trademark announcement and certification from the beginning of application to registration. Every step has It’s not easy. How can it be sold at a low price after successful registration? Moreover, my country's awareness of intellectual property rights is getting higher and higher, and it pays more and more attention to trademarks. The value of trademarks has also increased, and the market price of trademarks is increasing every year. So, if you see a suitable trademark, buy it. There is no most suitable one, only more suitable one!