Since its inception, the Land Rover brand has always been committed to providing its drivers with an ever-improving four-wheel drive driving experience. Land Rover focuses on the field of four-wheel drive vehicles. It not only has advanced core technology, but also is full of enthusiasm for four-wheel drive vehicles. Its reliability and comfort are highly respected, and it has the title of "Rolls-Royce" among off-road vehicles. In the development process of LAND-ROVER, the company has experienced decades of divisions and mergers. In 1966, Land Rover was acquired by Leyland Motor Company. It became the Jaguar-Land Rover-Triumph division of Leyland Company. In 1988, it was acquired by British Aerospace Corporation. In 1989, it was officially renamed Land Rover Group. In 1990, it merged with Japan's Honda Motor Co., Ltd. The company cooperated in technology and capital, and was finally taken over by Germany's BMW in 1994. It is also engaged in the production of three major categories of vehicles: off-road vehicles, LAND-ROVER, sedans and MG sports cars (MG-ROVER). In June 2000, Ford spent 3 billion euros ($2.7 billion) to take over LAND-ROVER from BMW. Since then, the brand has been officially separated from Land Rover. Finally, the relatively independent RANGE-ROVER and DISCOVERY were established. ?, DEFENDER? Guardian? and FREELANDER? The four major off-road vehicle brands. And these four types of cars have lived up to expectations and become models of four-wheel drive sports cars? SUVs. But the overly luxurious equipment makes its bloated body somewhat out of touch with the dexterity and durability required for off-road vehicles. The high price makes it only an outing tool for a few wealthy people. Even super enthusiasts will probably not use a Land Rover. Go real off road. And now? Land Rover is acquired by India's TATA Group. Can Land Rover stick to tradition and make breakthroughs? The future is uncertain.

Falling Nobility - Jeep During World War II, the U.S. military needed a light off-road vehicle to perform complex tasks. The military borrowed some features of Ford and Bantam models and redesigned the Willys MB. Off-road Jeep? This is the earliest standardized "JEEP" vehicle. On June 30, 1950, "JEEP" was officially registered as a brand trademark. On March 22, 1990, the one millionth Jeep Cherokee rolled off the assembly line. After seven years of production, the Cherokee has become one of the best members of the Jeep family. In 1992, the Jeep Platform Group put forward the challenge slogan of "innovating a car that can be unique in the field of sports utility vehicles." The new model was ultimately a huge success and a new beginning began when the new car was driven through a glass wall and introduced to the public. In 1993, the Jeep Grand Cherokee was proudly launched and became synonymous with luxury four-wheel drive vehicles. The Grand Cherokee's new exterior styling, refinement and luxury have once again revolutionized the class of sport utility vehicles. New levels of technological innovation, such as popular all-wheel drive, put the Grand Cherokee at the forefront of the compact sport-utility vehicle market. To this day, it still maintains its leadership position in the four-wheel drive field. However, JEEP's models focus on off-roading. They pursue mechanical reliability and rapid disassembly and assembly. They have rough structures and are too tough. They are always lacking in comfort. This makes it only suitable for a small group of people who are keen on off-roading. And now that energy is becoming increasingly scarce, JEEP's fuel consumption is also a headache. Unable to strike a balance between off-roading and comfort? This has greatly affected Jeep's sales. Now its position in the industry has gradually declined.

Rising star - Ssangyong South Korea's Ssangyong was founded in January 1954. At the beginning of its establishment, the factory started by manufacturing large vehicles such as buses and fire trucks. However, with the technical cooperation with Mercedes-Benz, it broke out in the European and American car circles. SsangYong began manufacturing professional SUV models in the late 1980s. In recent years, it has launched models such as the Lester and Chairman that are both excellent inside and out and have more sophisticated textures. It has firmly established itself as a high-end domestic car brand in South Korea. In 1988, Ssangyong launched the Korando Family SUV for the first time, which caused a great shock to local consumers. In 1991, Ssangyong formed a strategic partnership with Mercedes-Benz. The scope of cooperation involves the transfer of gasoline/diesel engine technology and the joint development of light commercial vehicles.

Ssangyong cooperated with Germany's Mercedes-Benz to develop the leading third-generation high-pressure direct-injection rail injection and variable-section turbocharged diesel technology, completely changing the shortcomings of diesel vehicles, thus laying a world-class foundation in the field of subsequent diesel engine technology. leading position. It has unique advantages in gearbox and chassis technology and is well-known in the industry for its complete product line and innovative appearance design. In 1993, Ssangyong launched the MUSSO series of four-wheel drive off-road vehicles, which became the representative of South Korea's four-wheel drive off-road vehicles.

In 2001, South Korea's Ssangyong achieved a sales record of 126,000 new cars. The much-anticipated luxury leisure vehicle REXTON was also launched in the same year. In 2002, South Korea's Ssangyong released the first SUT in Korean history. MUSSO SPORTS, a sports pickup truck, has a market share of 46% in South Korea's RV field. It has become the leading brand in South Korea's SUV industry. In 2003, Ssangyong Motors once again released the newly revised NEW CHARIMAN luxury sedan and its 2.7-liter diesel engine. The NEW REXTON engine was once again well received. At the same time, Ssangyong also made breakthroughs in the technical field and successfully developed a 32-bit ECU highly intelligent engine management system. In early 2004, Ssangyong Motors simultaneously released a new concept of the multi-purpose MPV RODIUS around the world. Its technology shocked the global auto industry and once again improved its product series, reflecting its strong advantages as an SUV and RV expert. Ssangyong SUV models have achieved a good balance between off-roading and comfort, and are quite similar to the strengths of Land Rover and Jeep. Its SUVs have always been among the top sellers in Europe. With professional off-road technology and spirit, we can achieve the heroic ambition of "there is no difficult road in the world, as long as there is SsangYong". It has established its brand image as a "world-class SUV expert".