The entrance fee for Tmall is divided into deposit, annual fee for software service and annual fee for technical service. The entrance fee of Tmall varies according to the nature of Tmall stores. Tmall brand flagship store and specialty store with TM trademark paid RMB 654.38+10,000, and all R trademarks paid RMB 50,000. Tmall franchisees need to pay a deposit of 6.5438+0.5 million yuan with TM trademark and 6.5438+0.5 million yuan with R trademark.
Tmall sellers need to pay an annual fee for software services when operating in Tmall Mall. Annual fee refers to a kind of business operation, and the fees are 30,000 yuan and 60,000 yuan respectively. The payment of annual fees related to cross-category operation refers to the relatively high category specifications, and the amount of annual fees paid at the time of settlement refers to the highest annual fee in the category selected by the alarm lamp business.
The annual technical service fee will be conditionally returned to Tmall sellers by referring to the store rating and annual sales of 50% and 100%. The annual fee of the current month is exempted in the first month of entering Tmall, but the transaction amount base for returning the fixed annual fee as the year-end accounting is accumulated from the first day of opening the store.