The top ten men’s skin care brands include L’Oréal, Biotherm, Langs, Aihe Chun, SK-II, Nivea, Shiseido, Goff, Mentholatum and Innisfree. Among them, the Nivea brand has received a lot of attention from consumers. The reader’s love.

Nivea is a large global skin care and body care brand owned by the German company Beiersdorf. In the 1930s, Beiersdorf began producing sunscreen oil, shaving cream, shampoo and facial care products. The Nivea trademark was confiscated by many countries after World War II, but Beiersdorf eventually bought back all trademark rights in 1997.

Today, in the world's most authoritative skin and medical research center, more than a hundred doctors are developing natural and efficient products. The results have made Nivea the world's largest skin care products brand. , its brand image Nivea can provide the most gentle care for the skin has been deeply rooted in the hearts of the people.

Brand Development

In Europe, Nivea has become synonymous with skin care. Nivea products are used in body care, facial care, sun protection, lip care, personal cleansing, men's skin care, etc. The category has firmly ranked first in the European market. In December 2018, Nivea was shortlisted for the 2018 Top 500 World Brands, ranking 204th.

Nivea, a global skin care expert from Europe, officially entered the Chinese market in 1994. Nivea relies on the good brands it has accumulated in China since the 1920s, and adheres to the scientific and rigorous corporate spirit of Beiersdorf Co., Ltd. in Germany. In just 8 years, Nivea has become a brand that consumers are happy to get close to and accompany. Skin care brand.

Reference for the above content: Baidu Encyclopedia—Nivea