After understanding the value of an online store, if you plan to practice it yourself, the first question will be: Which e-commerce platform should you choose? Because there may be many e-commerce platforms with online store functions, not only professional e-commerce websites like MY8848 promote their own e-commerce platforms with great fanfare, but portals such as Sina, Sohu, and NetEase also launch online malls with similar functions, and they continue to do so. I have seen some well-known or emerging websites promoting promotions such as "Build a store in five minutes" and "Start e-commerce in three minutes."

More importantly, after building an online store, how to let more users understand and visit it, that is, the promotion of the online store.

(1) Criteria for choosing an e-commerce platform

Although establishing an online store does not require advanced technology, when you actually use the e-commerce platform to carry out your own business, you will I found that in fact, running an online store is not as easy as some advertisements say. Instead, you will encounter various complex problems. Different companies may have different special requirements for online sales. Choosing an e-commerce platform that suits the characteristics of the company's products requires a lot of effort. It may take several hours or even days to complete the selection and confirmation process of the e-commerce platform. However, , this initial investment of time in research is worthwhile, as it can minimize blindness and increase the possibility of success.

Generally speaking, e-commerce platforms with excellent performance have similar basic characteristics: good brand image, stable back-end technology, fast and thoughtful customer service, complete payment and delivery system, and website development. The economic strength and the highest possible traffic volume, the most important thing is to have complete store building functions and convenient user management. In addition, the level of rental fees for online stores is also an important judgment factor. As for the fixed fee method, if it is your first time to open a store, it is better to choose a website with a relatively low rent, because the operating results depend on many other factors, in addition to basic conditions such as website traffic, such as your Whether the store layout is attractive, whether the product or service is suitable for online sales, whether there are potential customers among the website visitors, and whether it occupies a prominent position on the website, etc. If other conditions cannot keep up, wouldn't it be a waste to pay high rent for this? Therefore, whether a variety of charging models can be provided is also a criterion for companies to judge. If possible, you can also try out several interested websites before making a final decision.