Legal analysis: the people's courts generally identify trademarks according to the following principles: (1) Take the general attention of the relevant public as the standard; (2) It is necessary to compare the whole trademark with the main parts of the trademark; (3) To judge whether a trademark is similar, we should consider requesting to protect the distinctiveness and popularity of a registered trademark.

Legal basis: Article 15 of the Trademark Law of People's Republic of China (PRC).

Without authorization, the agent or representative registers the trademark of the principal or the principal in his own name. If the principal or the principal has any objection, it shall not be registered and the use thereof shall be prohibited.

Where the trademark applied for registration on the same or similar goods is the same as or similar to the unregistered trademark previously used by others, and the applicant has a contract, business relationship or other relationship with others other than those specified in the preceding paragraph, knowing that the trademark of others exists, and others raise objections, registration shall not be granted.