At present, Taobao attaches great importance to intellectual property infringement. Complaints and appeals can be viewed through the report management in the seller center. After receiving a trademark infringement complaint:

1. Check the complaining party’s trademark status to see if there is any infringement (handle infringement)

2. Check the complaining party’s trademark status:

When making a complaint, the complaining party will definitely provide his intellectual property name and trademark information, so you can check the status of the trademark on the trademark search website, such as whether it has been successfully registered, whether it is consistent with the trademark you use, and whether the other party Whether the trademark was registered in bad faith.

3. Self-check whether there is any infringement:

Check your product title or product description to see if you use the other party’s trademark.

4. Dealing with infringement:

A. If there is no infringement, through appeal, you only need to show that you do not use the other party's trademark on the product.

B. If the other party’s trademark is used, is the product purchased through reasonable and legal channels? If so, the appeal should prove that your product is a regular product of the other party's brand. The proof can be in the form of invoices, etc.

C. The other party’s trademark is used, and the products are produced by oneself without the other party’s trademark authorization. So the best solution at this time is to communicate with the complaining party. If the communication is successful, the complaining party withdraws the complaint. If it is unsuccessful, Taobao will deduct points based on the situation of your store. If the infringement occurs multiple times, the store will be closed.