Xinxiu Group was founded in 1998. The company is located in Pinghu City, Zhejiang Province, a famous luggage city in the country. After more than ten years of trials and hardships, Xinxiu Group has developed into a comprehensive industrial chain. It is a comprehensive industrial group that integrates business, professional market operations and technology investment. It owns more than 10 holding companies and more than 5,000 employees. It produces more than 10 million bags of various types annually and has sales revenue of several billion yuan. The company has long been committed to industry innovation leadership and industry platform services, and is working hard to become an international large-scale luggage industry group with world-class independent brands, and to become an innovator and leader in multi-brand global operations in the luggage field. Basic introduction Company name: Rookie Luggage Headquarters Location: Pinghu City, Zhejiang Province Date of establishment: 1998 Business scope: Luggage development history, business philosophy, production and manufacturing, brand operation, series of products, leadership team, corporate culture, corporate honors, development history 1998 Mr. Shi Jihong and his three brothers founded the New Talent Group. In 2001, Newcom Group proactively completed the domestic registration of Youke's "NEWCOM" brand and began to expand its own brand business. 2002 The "NEWCOM" brand of Newcom Group was registered in the United States, Europe and the United States. 2003 Xinxiu Group was the first to establish a physical and chemical experiment laboratory for luggage in China to ensure that the quality control of luggage is rational and standardized and meets environmental protection requirements. 2004 Xinxiu Group passed the IS09001 international quality management system certification. Xinxiu Group participated in the formulation of the "Technical Guidelines for Exporting Plastic Spun Luggage and Bags" organized by the China Chamber of Commerce for Import and Export of Light Industrial Crafts. 2005 Xinxiu Group established a new industrial base in Lianyungang, Jiangsu Province and strategically deployed its manufacturing capabilities. 2006 Xinxiu Group passed the IS014000 international environmental management system certification. Xinxiu Group undertook and completed a major scientific research project in Zhejiang Province, "Supply Chain Management System under Dynamic User Constraints and Its Application in the Luggage Industry." Xinxiu Group participated in the writing of the "China Luggage Trade Development Report" organized by the Ministry of Commerce. 2007 Xinxiu Group was the first to establish the largest single three-dimensional luggage logistics center in the country to meet the needs of multi-brand luggage at home and abroad. The Youke brand under Xinxiu Group won the title of "China Famous Brand Product". Xinxiu Group participated in the formulation of the "Practical Manual on Quality and Safety of Export Luggage" organized by the China Chamber of Commerce for Import and Export of Light Industrial Crafts. 2008 The Youke brand under Xinxiu Group has been selected as the "only designated luggage gift of the Boao Forum for Asia" for four consecutive years since 2008. Xinxiu Group has passed OHSASI8001 occupational health and safety management system certification. The R&D Center of Xinxiu Group was rated as "Zhejiang Provincial Comprehensive Technical Service Center for Small and Medium-sized Enterprises". In 2009, Xinxiu Group exclusively obtained the global luggage management rights of the American high-end brand HOBIE, and cooperated with famous foreign design companies to develop HOBIE products. Xinxiu Group's sales revenue reached 850 million yuan. 2010 Xinxiu Group participated in the formulation of the "Technical Requirements for Environmental Labeling Products Luggage" standard organized by the Ministry of Environmental Protection. Xinxiu Group was selected as the "Shanghai World Expo Licensee". Xinxiu Group acquires Tiantian Luggage, a nationally renowned hard case brand, to explore the domestic and foreign hard case markets. The AROUND "face-changing" series of products under the New Show Group have completed the revolutionary innovation of replaceable front patches, and have obtained domestic and foreign patents. They have been highly recognized by domestic and foreign merchants at the Canton Fair. 2011 Xinxiu Group reached a senior partnership with the China Import and Export Fair (Canton Fair). Xinxiu Group's largest single-brand luggage multi-brand integrated store "Youkexing" in the country grandly opened in Meiwan Street, Jiaxing. The brand-new industry business model detonated the domestic luggage market. Xinxiu Group developed and patented the world's first suit bag trolley suitcase that can be boarded on board. Business Philosophy At present, Xinxiu Group is steadily promoting the transformation and upgrading of the enterprise based on the two-pronged approach of manufacturing and brand operation, developing from a manufacturing-based company to a brand-based operation company; from a pure export-oriented enterprise to a global market and dual-core operation and development in the domestic market.

Manufacturing The company has always regarded "quality as the life of the enterprise" as its production philosophy. By establishing a luggage testing laboratory to test luggage raw materials and finished products, we invested 800,000 yuan to plan a luggage quality inspection center to provide reliable services for rapid economic testing of our company and the entire luggage industry. We adhere to the environmental innovation concept of "clean production, energy saving and consumption reduction; integrity and commitment, mutual progress; harmonious health and sustainable development", strictly follow the requirements of ISO14001:2004 environmental management system standards, and promote new thinking on cleaner production. The Rookie Enterprise Standards also refer to the EU environmental regulations, which impose strict new requirements on environmental protection indicators such as formaldehyde, heavy metals, and azo-free, and stipulate that products must use new environmentally friendly materials. A special investment of 12 million yuan has been made to introduce various design and R&D personnel to build an independent R&D center. It develops 200 samples per week and launches hundreds of series of styles to domestic and foreign customers every year. The Enterprise Technology Center has also established cooperative relationships with scientific research units such as Hangzhou Braun Company and Jiaxing University to strengthen development and technological transformation in new products, new materials, new styles, new processes, etc., so that Rookie's technical processing system is at the domestic first-class level. Brand Operation Rookie Luggage, with its design concept and purpose of "environmental protection, fashion, business, leisure, and travel", is committed to developing a series of luggage products that are beautiful and practical with the cultural connotation of the times. Xinxiu now owns several major brands such as "NEWCOM", "HOBIE", "AROUND", and "Tamp; T". In addition to the newly opened multi-brand "Yukexing" luggage flagship store in Jiaxing Commercial Center, Zhejiang, it also has stores in Beijing, Nearly 20 brand flagship stores have been opened in Shanghai, Hebei, Inner Mongolia and other places. The "HOBIE" brand has set up national agents in more than 20 countries and regions around the world. At the same time, it has set up a HOBIE brand direct sales website in the United States, using Combining physical sales with online sales. Rookie luggage, which has long been awarded "China Famous Brand" and "Zhejiang Province Famous Trademark", has become the only designated business luggage for the fifth China Private Enterprise Summit. It has been the only designated luggage gift for the Boao Economic Forum in Asia for four consecutive years in 2008, 2009, 2010 and 2011. In 2010, it won the title of licensed manufacturer of the Shanghai World Expo and became the only designated luggage and gift supplier of the 2011 Canton Fair and the first batch of senior partners of the Canton Fair. Product series Newcom "Youke" is the flagship brand of Newcom Group, with high reputation, stable brand image and many high-end customers. Every "Youke" luggage and trolley case enjoys a global warranty. The starting point determines the height. "Youke", which mainly produces high-end business travel luggage, has been widely recognized by customers in the industry for its excellent quality and excellent service. Its market share continues to expand, its brand reputation continues to rise, and its exquisite craftsmanship , light and durable texture, becoming the first choice for travelers and business people. Hobie In 1950, an American young man named Hobart was exploring and innovating surfboards in his father's garage. After polishing a balsa wood surfboard, he walked out of his father's garage and came to Arrive at Laguna Beach. Standing on the balsa wood surfboard, he had a good time fighting in the waves. Unexpectedly, it was this initial exploration that brought about the industrial revolution of surfboards, and the "Hobie" brand was founded. Hobie's innovation continues for more than 50 years. Over the past half century, it has developed into the top water sports brand in the United States. In addition to being a pioneer in water sports equipment, Hobie is undoubtedly a leader in outdoor sports brands. Hobie's outdoor leisure luggage series has been favored by the majority of users due to its powerful functions and popular design styles. Hobie is not only a fashionable and energetic sports brand, but also an authentic American culture. It represents a healthy life attitude and a free sports spirit.

In 2009, after nearly two years of negotiations, Rookie obtained the 20-year global franchise rights for Hobie luggage and officially signed the contract in Los Angeles, USA. In March this year, Rookie used the Hobie brand to participate in the largest "TRAVEL GOODS SHOW" in the United States in Las Vegas, USA. , was an instant success. The grand booth and exquisite exhibits were highly praised by the organizer, the American Travel Products Association, and was selected as the only "Best Booth Award" at this year's exhibition. For more than a year, Hobie's outdoor sports bags have been sold to more than 20 countries around the world. Around Around is different from Newcom's high-end business route. Just like its name, the "Around" series of luggage is full of affinity. The affordable fashion luggage route has expanded the range of consumers for this brand, especially for people traveling abroad. For universities and overseas students, its neat design and simple and convenient functions make it an indispensable companion in study and life. TianTian (天天) Maybe everyone still has a vague impression of the classic advertising slogan "Success lies in every day, hard work lies in every day". The "TianTian Luggage" brand began in 1987 and has become the largest aviation luggage brand in China since its establishment. The professional production factory reached its heyday in the early 1990s. It was a very respectable thing for ordinary people to carry a Tiantian flight case when they went out. In 2010, Rookie bought the "Tiantian" trademark, conducted research and innovation on the basis of the old brand, and launched a newly designed "Tiantian" series of bags, injecting new vitality into the "Tiantian" brand and protecting the national brand. The new "Tiantian" is closer to the needs of modern consumers, more fashionable and personalized, and its continued glory is just around the corner. Leadership Team The senior management team with Chairman Shi Jihong and President Zhao Xuequn as the core has an average age of 45 years old. They all have undergraduate degrees or above from prestigious universities and have received relevant professional training such as CEO training courses. They are energetic and united to lead the company. The company has moved from excellence to excellence, and is developing in the direction of building a multinational luggage enterprise group that integrates industry integration, standardized management, and international operations. Chairman: Shi Jihong, male, born in 1966, member of the Communist Party of China, bachelor's degree from Zhejiang University, currently studying for the EMBA at China Europe International Business School, vice chairman of the Luggage Branch of the China Chamber of Commerce for Import and Export of Light Industry and Crafts, executive director of the China Leather Association, Zhejiang Leather Vice chairman of the association and director of the Luggage Committee, vice president of Pinghu General Chamber of Commerce, and president of the Municipal Luggage Association. Corporate Culture Adhere to the quality policy of "Always innovate and strive for excellence", and provide customers with high-quality, practical travel luggage supplies and good services is the company's purpose from beginning to end. Since its establishment, the company's leaders have led all new talents to keep pace with the times and work hard, and will "take the brand as the core and focus on management efficiency; take the market as the guide and industry as the backing; take the group as the main body and focus on accounting by unit; take the business as the core "To achieve ideals, create performance and serve society" is the mission of the company, and always regards "Let us experience success!" as the company's vision, actively guide employees to participate in corporate construction, and give full play to employees' subjective initiative. Strengthen the internal management of the enterprise, and at the same time advocate the concept of giving back to the society. We always take "taking from the society and giving back to the society" as our own responsibility, resolutely implement the spirit of "people-oriented, comprehensive, coordinated and sustainable scientific development concept, and build a harmonious society", and shoulder the responsibility of the enterprise. important social responsibility. Gradually established the corporate values ??of "establishing the management concept of 'innovation, dedication, integrity, and win-win', and realizing the four-dimensional integration of enterprises, employees, customers, and suppliers, and achieving win-win for all parties."

Corporate Honors: Standing Director of the China Leather Association; Vice Chairman of the Luggage Branch of the China Chamber of Commerce for Import and Export of Light Industrial Crafts; Member of the Luggage Sub-Technical Committee of the China Leather Industry Standards Committee; one of the top ten enterprises in China's leather industry; won the title of "China's Leading Luggage Brand"; national customer satisfaction Won the title of "National Luggage Industry Customer Satisfaction AAA Enterprise" in the evaluation. The vice-chairman unit of the Zhejiang Leather Association. The director unit of the Luggage Committee of the Zhejiang Leather Association. Pinghu Star Enterprise. The president unit of the Pinghu Luggage Industry Association won the "Zhejiang Quality Award." In 2006, Rookie Bags won the title of "Advanced Social Responsibility Unit" in Pinghu City. In 2007, it won the title of "China Famous Brand Product". In 2007, it donated more than 1 million yuan to the Municipal Charity Federation as a special fund for aid and poverty alleviation to carry out poverty alleviation work. In 2007, it was awarded the "Pinghu Charity Love Award" by the Pinghu Charity Federation. In 2007, it was rated as an advanced enterprise in poverty alleviation in Pinghu City. In 2008, after the earthquake in Wenchuan, Sichuan, Rookie Bags donated 300,000 to the Pinghu Charity Federation. Yuan cash to support earthquake relief in Sichuan, and organized employees to raise funds within the company to support the disaster-stricken areas in Sichuan. Became the only designated luggage gift for the Boao Economic Forum in Asia for four consecutive years in 2008, 2009, 2010, and 2011. In 2010, won the title of Licensed Manufacturer of the Shanghai World Expo in 2010. , was selected as the top-ranked "small and medium-sized enterprise with the most investment value in Zhejiang Province". In 2011, it became the only designated luggage and gift supplier of the 2011 Canton Fair and the first batch of senior partners of the Canton Fair. In 2011, it became the 2011 "Mock APEC" for Chinese college students. Conference strategic partners