Competitor relationships.
: Jinliufu is produced by Wuliangye Distillery, and the Wuliangye trademark is because Jinliufu is a series of Wuliangye. Jinliufu Winery is located in Jinliufu, Taishan, the core production area of ??Sichuan's 100,000-acre ecological winery.
Sichuan Jinliufu Yagu Ecological Winemaking Co., Ltd. is located in Taishan, the "wine source of China", in the core production area of ??100,000 acres of ecological winery, with more than 1,000 acres of ecological winemaking base and more than 170 acres of packaging center. It has a construction area of ??more than 50,000 square meters, a wine storage capacity of 21,000 tons, and an annual packaging capacity of more than 60,000 tons. It is equipped with 6 of the most advanced automatic filling production lines in the country and can produce more than 30,000 tons of base wine annually.
Since 1998, the famous liquor brand belongs to Huaze Wine Group. The product combines traditional Chinese ethnic characteristics and exquisite brewing technology. The wine is fragrant/mellow/sweet/soft/clean due to its unique packaging design and. It enjoys the reputation of "China's Fu wine" due to its profound Fu culture.
In 1998, the first bottle of Jinliufu wine rolled off the production workshop of Wuliangye. With its cultural heritage, it is favored by consumers and is known as the "Chinese people's lucky wine".
Jinliufu is a liquor brand that people choose to hold happy events, reunion dinners and visit relatives and friends. It is one of the few high-value brands with high reputation, high reputation and high association. In 2017, the brand value of Jinliufu reached 30.2 billion.
What does Jinliufu liquor mean? "I have a happy event, wine", "Mid-Autumn Festival reunion, wine" and "Go home for Spring Festival", plus the promotion of integrated marketing activities such as "Jinliufu Wine", "Jinliufu Spring Festival Home Assistance Alliance", "Family Portraits", etc., "Human Welfare" The brand positioning of "wine" has been deeply rooted in the hearts of the people, and drinking blessing wine at happy moments has become one of the new folk customs.