Since 2002, the company has established the Yellow Crane Tower Science and Technology Park with scientific and technological innovation as the fundamental way to change the brand from weak to strong, and established an extension platform for scientific and technological innovation in conjunction with more than 40 scientific research institutes and more than 2,400 social experts, vigorously promoting key technological innovations based on original ecological raw materials, natural herbal flavors and fragrances, flavoring sheets, functional mouthpieces and harm reduction and coke reduction technologies, and initially mastering a number of advanced independent intellectual property achievements. A total of 37 personalized processes1item were added, and 696 patents of various types were filed, achieving a conversion rate of over 80%. Using the original "five-fold extraction and four-stage separation" technology, 562 kinds of single natural herbs were extracted from thousands of rare herbs in Shennongjia area, and successfully added to the cigarettes of Yellow Crane Tower and Hongjinlong brand. It has realized that more than 50% of the flavors of Yellow Crane Tower brand and Hongjinlong brand are independently supplied by enterprises, and it is one of the few enterprises in the industry to change imported chemical synthetic flavors into independent natural herbal flavors. With the help of scientific and technological innovation, the Yellow Crane Tower brand has become the representative of high-grade cigarette brands in China with "low harm, low coke, high fragrance and throat moistening", and the Red Jinlong brand has become a popular brand with technical standards reaching the EU access level, both of which are the best growing brands in the same grade cigarettes in China. In 2009, the sales volume of Yellow Crane Tower brand reached nearly 500,000 cases, ranking among the top brands in China. The sales volume of Hongjinlong brand exceeded 2.2 million boxes, and the sales volume of single brand in the industry ranked second.
In the next step, Hubei Zhongyan will continue to promote scientific and technological innovation, management innovation and marketing innovation under the guidance of Scientific Outlook on Development, concentrate resources to make Yellow Crane Tower better and stronger, make it bigger and stronger, strive to become a national famous brand, and lead and push enterprises to move towards the higher goal of "leading domestically and being world-class".