Supplement: Sanshui Tsingtao Beer Field has no quality. . . Excuse me.
Origin: Jianlibao South Road, Sanshui District, Foshan City, Guangdong Province
Development History: (1983 to 2007)
1983
In August, Guangdong Sanshui County Winery worked together with the Guangdong Institute of Physical Science, Guangdong Sports Medicine College, Guangzhou Food Industry Research Institute and other units to successfully develop the product based on the research results of Professor Ouyang Xiao of the Guangdong Sports Medicine College. A sports drink containing alkaline electrolytes and named "Jianlibao".
1984
In March, Jianlibao orange honey drink passed the Guangdong provincial professional technical appraisal and was recognized as a new sports drink.
Jianlibao beverage was designated as the special beverage for the 11th AFC Congress.
Jianlibao beverage was selected by the National Sports Commission as the preferred beverage for the Chinese sports delegation in the 23rd Olympic Games.
Japan's "Tokyo Shimbun" published a report on Chinese athletes relying on "Chinese Magic Water" to speed up their attacks and achieve excellent results at the Olympic Games. This is where the title of Jianlibao’s “Chinese Magic Water” comes from.
Jianlibao received international recognition at the scientific conference held concurrently with the 24th Olympic Games.
The original Guangdong Sanshui County Winery was renamed Guangdong Sports Beverage Factory.
1985
The Guangdong Sports Beverage Factory (old factory) was split into Power Brewery and Guangdong Sports Beverage Factory, and professional beverage production officially began.
The Sino-foreign joint venture Guangdong Sports Beverage Co., Ltd. was established.
On July 26, Jianlibao beverage was named the first national best sports drink.
Jianlibao beverage won the National Sports Science and Technology Progress Award.
Jianlibao is designated as the state banquet drink.
Jianlibao’s annual sponsorship of China’s sports industry totaled 500,000 yuan.
1986
Internationally advanced canning and flexible packaging production lines were introduced and officially put into production.
"Chinese Magic Water" Jianlibao has entered the United States, the hometown of Coca-Cola.
On September 12, Jianlibao beverage was designated as the special beverage for the Sixth National Games.
On October 8, the successful development of Jianlibao won the first prize of the National Sports Science and Technology Progress Award.
On November 5, Jianlibao won the first place in the national sports drink competition.
Sponsored the 6th World Gymnastics Championships, the Chinese Academy of Sciences’ Western Pacific expedition, and Sino-Japanese mountaineering activities with a total amount of more than 1 million yuan.
1987
On April 10, Guangdong Sports Beverage Co., Ltd. was renamed Guangdong Jianlibao Co., Ltd.
Jianlibao sponsored the 6th National Games with a total of RMB 3.5 million in money and materials, becoming the largest sponsor of the National Games.
Jianlibao sponsored the 3rd National Ethnic Minority Games, the 4th National Hercules Cup Bodybuilding Competition, the Great Wall Cup International Football Competition, etc. with a total of RMB 1 million.
1988
Guangdong Jianlibao Co., Ltd. was reorganized into Guangdong Jianlibao Group Co., Ltd.
On January 22, Jianlibao (Hong Kong) International Beverage Co., Ltd. was established in cooperation with Hong Kong Lijiaan Co., Ltd.
On July 16, the development and application of Jianlibao series of sports drinks won the second prize of the 1988 National Science and Technology Progress Award, which is the highest award received in the beverage industry so far.
1989
On April 21, "Prince of Gymnastics" Li Ning joined Jianlibao Group.
On November 24, the company was awarded the "Sports Contribution Award" by the National Sports Commission.
1990
On April 28, Jianlibao was selected as the exclusive sports drink for the Chinese sports delegation in the 11th Asian Games, and won the 1990 National Sports Drink Nutrition Gold Award.
In August, Jianlibao exclusively sponsored the "Torch Light" relay event of the 11th Asian Games with a total amount of more than 16 million yuan.
1991
Sponsored 3 million yuan for the Seventh National Games and was designated as a special drink for the games. Sponsored 1 million yuan for the 4th National Ethnic Minority Games and 600,000 yuan for the Chinese Sports Delegation of the 25th Olympic Games in Barcelona.
Purchased the entire floor of the Empire State Building in New York and established the American branch of Jianlibao.
Jianlibao ranks first among national beverage companies in terms of output and profits and taxes.
1992
On June 16, Jianlibao Europe was announced in Geneva.
On August 14, Jianlibao awarded "Jianlibao Gold Cans" to the 18 athletes who won gold medals in the 25th Olympic Games, and awarded 15,000 yuan to the coaches of athletes who won Olympic gold, silver and bronze medals. , 10,000 yuan, 5,000 yuan bonus, and 200,000 yuan awarded to the Chinese sports delegation.
Jianlibao sponsored RMB 300,000 to the 4th University Games.
On November 20, Jianlibao Group Zhangzhou Beverage Company was established.
1993
On January 19, Jianlibao Group exclusively sponsored the Torch Relay of the Seventh National Games with 1 million yuan.
On February 17, Jianlibao series of beverages were rated as the most popular beverages among consumers in the country.
In June, Guangdong Jianlibao Group Co., Ltd. was rated as one of the "500 Large Industrial Enterprises in China in 1992", ranking 165th.
Jianlibao Beverage Factory won the gold list of the top 200 national light industrial enterprises in 1992, ranking 4th in sales volume and 6th in total profits and taxes.
Jianlibao Group invested 9 million yuan to form a Jianlibao youth football team to study in Brazil. Exclusively sponsored RMB 1 million for the Torch Relay of the Seventh Sports Games and RMB 5 million for the Seventh National Games. The total annual sponsorship is 15 million yuan.
1994
On January 26, Jianlibao series beverages were selected as the preferred designated sports drinks for the Chinese sports delegation in the 12th Asian Games.
On March 26, he won the 1993 China Sports Development Contribution Award.
On August 28, the Purple Mountain Observatory of the Chinese Academy of Sciences named the asteroid with the international number 3509 "Sanshui Jianlibao Star".
Jianlibao sponsored a 1 million yuan expedition in Tibet to climb 14 peaks over 8,000 meters in the world.
Jianlibao grandly celebrated its 10th anniversary, with product sales exceeding 1.8 billion yuan, ranking first in the national beverage and brewing industry.
Won the Gold Medal, the highest honor at the Singapore International Beverage Expo.
1995
On September 19, the company won the title of one of the 500 largest industrial enterprises in the country in 1995, ranking 123rd in terms of sales revenue and ranking first in the beverage and brewing industry.
On October 18, Jianlibao juice sports drink main ingredient series won the National Light Industry Science and Technology Progress Award.
In August, Jianlibao series beverages ranked first in the beverage category in the 95 China Light Industry Products (Beverages) Rankings
Won the gold medal at the "New York Food Festival" in the United States.
1996
On March 29, the China Jianlibao Youth Football Team returned to Brazil to continue their studies, and their living expenses in Brazil were borne by Jianlibao Company.
On July 19, Jianlibao sponsored the Chinese sports delegation of the 26th Olympic Games in Atlanta, USA, with more than 20 million yuan.
On September 5, the company provided RMB 10 million to the China Aerospace Foundation, and the Jianlibao series of beverages were designated as designated beverages for China's aerospace industry.
The Chinese Jianlibao youth football team returned to Brazil to continue their studies, and their living expenses in Brazil were borne by Jianlibao Company.
Sponsored more than 20 million yuan for the Chinese sports delegation at the 26th Olympic Games in Atlanta, USA.
In January 1997, it was listed as a giant in China’s beverage industry during the “Eighth Five-Year Plan” period.
On April 6, the Jianlibao trademark was recognized by the State Administration for Industry and Commerce as one of the first batch of "China's Well-known Trademarks".
On July 28, a press conference for Jianlibao’s sponsorship of the torch relay was held in Shanghai. Jianlibao Group exclusively sponsored the Eighth National Games with 12 million yuan.
On August 1, according to the statistics of the China Beverage Association, Guangdong Jianlibao Group Co., Ltd. ranked first among the national beverages in 1996 in terms of output, total output value, sales revenue and tax profits, and ranked first in profit. Ranked second in terms of performance.
1998
On April 8, 1998, the China Youth Foundation held the "Plate Awarding Ceremony for the First Batch of the Hope Project Donation Action" at the National Committee of the Chinese People's Political Consultative Conference Auditorium. Jianlibao Group continued its commitment to Hope in 1996 A one-time donation of 10 million yuan was made for the project.
On November 7, the company sponsored the Chinese sports delegation of the 13th Asian Games with RMB 1.2 million.
When floods occurred in the Yangtze River, Pearl River and other river basins, Jianlibao donated a total of 15 million yuan in donations and materials to Guangdong, Hubei, Hunan, Jiangxi, Anhui and other disaster-stricken areas throughout the year.
1999
On May 15, the company won the title of Top 10 in China's beverage industry.
On October 8, the Guangzhou Jianlibao Building was completed and the ribbon was cut. Jianlibao Group moved its headquarters to Guangzhou.
Jianlibao Villa Hotel opened with ribbon cutting.
Jianlibao spent 1.8 million to sponsor the 1998-99 National Volleyball Tournament.
2000
On January 16, Jianlibao was listed as a national key enterprise.
On June 15, Jianlibao won the first place in the 2000 China Market Product Quality Survey.
On December 18, New Zealand Deputy Prime Minister Jim Anderton awarded the "Export Achievement Award" to Jianlibao in Auckland, New Zealand, in recognition of the economic development and export earnings of Qiwei Beverage Factory, which is solely owned by Jianlibao, in New Zealand. outstanding contributions.
2001
In March, Guangdong University of Technology Jianlibao Automation Engineering Co., Ltd., a cooperation project between Jianlibao Group and Guangdong University of Technology, was established.
In June, Jianlibao Group acquired Guangxin’s 15% stake in the company for 45.4 million yuan. So far, Jianlibao Beverage Factory has occupied 75% of the group's equity.
2002
On January 15, Zhejiang State Investment Trust Co., Ltd. acquired the shares of Jianlibao 75 for 338 million yuan. Jianlibao Group was converted from state-owned to privately owned, and Zhang Hai became the director of the group. long.
On April 24, Jianlibao won the "exclusive broadcasting rights of the 2002 World Cup" from CCTV for 31 million yuan.
On May 15, Jianlibao’s new product “Fifth Season” was officially launched.
On August 28, Jianlibao’s 18th birthday was held on the Star Virgo, Asia’s most luxurious cruise ship. More than 300 dealers and dozens of national media reporters were present as well as Jianlibao’s new leadership team. .
In October 2002, the Guangdong Provincial People's Congress dismissed Li Jingwei as a representative of the National People's Congress on suspicion of corruption.
On November 4, Jianlibao Group acquired Henan Baofeng Liquor Industry. This is the first step towards diversified development of Jianlibao Group under Zhang Hai’s administration.
On December 30, Jianlibao Group established Shenzhen Football Club.
On December 31, Group President Zhang Hai was selected as one of the top ten economic news figures in Guangdong in 2002.
2003
In March, the Douban Factory in Pixian County, Sichuan was acquired.
On March 18, Jianlibao Group invested 200 million yuan to launch three series of new products including "popular fruit steam". At the Chengdu Sugar and Wine Fair, dealers placed an initial order of 129 million yuan, and the annual order was 514 million yuan.
In July, Jianlibao Group spent 4 million yuan to obtain the naming rights of "China Jianlibao Dragon Team" in the Spanish Real Madrid Football Team-Chinese Team match.
Sponsored 3 million yuan to film the documentary "The Road to Heaven".
2004
On August 23, Chairman and President Zhang Hai was announced to resign, and Zhu Weisha took over as President.
On December 7, Foshan Sanshui Jianlibao Trading Company was established, responsible for the production and sales of Jianlibao.
The brand value of Jianlibao reaches 10.2 billion yuan, ranking 43rd among "China's 500 Most Valuable Brands".
2005
In October, Uni-President Enterprise acquired Foshan Sanshui Jianlibao Trading Company and signed a cooperation agreement with Jianlibao Group.
2006
On July 13, participated in the activity of sponsoring 10,000 people to cross the Pearl River.
On July 28, Jianlibao successfully held a press conference at the China Hotel in Guangzhou, hired Liu Guoliang as its image spokesperson, launched the "Jianlibao, Vibrant China Tour" corporate image reshaping plan, and launched Jianlibao's "Vibrant China, "Jincai *** Enjoy" National Table Tennis Tournament and other series of activities. This is the first official appearance of Jianlibao after it has made internal adjustments and its market operations have gradually entered a healthy development after a long period of silence.
In December, Jianlibao won the title of China’s leading enterprise in the food industry and one of the top ten most influential brands in the Chinese food industry.
2007
On January 16, the public nutrition improvement Oligo project was launched, and Jianlibao was one of the first batch of pilot companies.
On June 15, the Fifth Season brand and Tencent joined forces to launch the “open the lid to win” promotion and give back to consumers.
On June 28, Jianlibao brand and Guangdong Satellite TV cooperated to launch the variety show "Inspiring Heart Power".
On August 2, Jianlibao series products were exported to Oceania, starting a journey to expand overseas markets.
November 18, Jianlibao. . .
December. . .