If a trademark is used as a store name, it is not considered infringement, but if it is a well-known trademark, even if it is a well-known trademark, the trademark and the trade name are two different things! This needs to be analyzed in detail, and it also depends on whether it is in the same industry. question. Trademark infringement refers to the practice of trademark infringement: the practitioner uses the same or similar trademark on the same or similar goods without the permission of the trademark owner, or otherwise interferes or hinders the trademark owner from using his registered trademark, causing harm to the trademark owner. Other practices for the legitimate rights and interests of the trademark owner. The infringer usually has the duty to stop the infringement, and the person who knew or should have known that the infringement was infringement also has the duty to compensate. If the circumstances are serious, you will also be subject to criminal liability. Article 57 of the Trademark Law: Anyone who commits any of the following acts shall infringe upon the exclusive right to use a registered trademark:

(1) Using a registered trademark on the same product without the permission of the trademark registrant The same trademark;

(2) Using a trademark that is similar to its registered trademark on the same product without the permission of the trademark registrant, or using a trademark that is the same or similar to its registered trademark on similar products , easily leading to confusion;

(3) Selling goods that infringe the exclusive rights of registered trademarks;

(4) Counterfeiting or unauthorized manufacturing of other people’s registered trademarks or selling counterfeit or unauthorized manufacturing a registered trademark;

(5) Changing the registered trademark without the consent of the trademark registrant and putting the goods with the changed trademark back into the market;

(6) Deliberately Providing convenient conditions for infringement of the exclusive rights of others' trademarks and helping others to infringe the exclusive rights of trademarks;

(7) Causing other damage to others' exclusive rights of registered trademarks.

To determine whether the infringement is infringement, it must be based on the specific circumstances of the trademark. The similarity of the trademark is judged based on the pronunciation, shape, and meaning. If the first two words are the same, it depends on whether the last two words are distinctive, and then based on Compare the trademark glyphs and the meaning of the entire trademark to see if they are similar and whether they constitute infringement. In addition, if the trademark is well-known, it will be deemed to be similar to a famous brand and there is a risk of infringement.