1. BALLY brand history

Bally profile

BALLY is a classic brand that has been operating for a hundred years, but at the moment when Carl Bally founded the brand, The origin is a touching and beautiful story.

In 1850, Carl Bally, a Swiss gentleman on a business trip, discovered a shoe store on the Avenue de la Fashion in Paris one day. The beautiful leather shoes in the window caught his eye deeply. I bought a pair of shoes for my beloved wife, but because I forgot the size, I bought all the same style leather shoes in different sizes. This beautiful encounter between Carl Bally and leather shoes triggered his idea of ??producing the most advanced leather shoes in the world. One year later, the first pair of BALLY leather shoes was officially born.

BALLY, which started with shoes, currently has a footwear museum in Switzerland. In addition to collecting ancient and modern shoes and related history from China and foreign countries, it also retains leather shoes made by BALLY in every important era for 150 years. So far, BALLY has developed leather bags, fashion, accessories, etc., becoming a world-class boutique kingdom. Scribe leather shoes, which go through 350 procedures to complete, are the most popular classic representatives of BALLY shoes. On average, each pair of BALLY leather shoes undergoes 200 strict production and inspection steps before being put on the market. Quality is a no-brainer.

Exquisite and thoughtful design and clothing matching provide the finishing touch. Seeing the "B" on the leather goods seems to symbolize the refined and elegant traditional European style. In recent years, the design style has tended to be modern. Clues can also be revealed in the use and changes of metal materials. Exquisite texture and workmanship make the BALLY clothing series, which are practical and easy to match, reveal a timeless classic style. Boutique style and classic craftsman style are its important features. This also explains why BALLY has always been popular among people for 150 years.

Bally official website: 2. What brand is Bally?

Bally brand traces its origins. Bally is a world-class brand with a history of 150 years. It was founded in 1851. Founded by Carl Franz Bally.

After several years of unremitting efforts in research and development, its brand has become one of the world's top brands. It had "humble origins" and was born in a ribbon making factory in a small village in Switzerland.

That year, Carl Franz Bally bought a pair of leather shoes as a gift for his wife. The exquisite workmanship made Bally interested in shoemaking. He then studied shoemaking technology and opened his first leather shoe workshop. , and later developed into mass production. Bally's first-class shoemaking technology is recognized around the world.

At the Bally Footwear Museum, you can actually see Palm Shoes from ancient Egypt from 1320 to 1085 BC, as well as shoe-shaped drinking vessels from the 15th to 18th centuries. Due to Bally's excellent design and exquisite craftsmanship, Bally has gained a high reputation and status in the world golf industry and even among professional players on the world's men's and women's tours.

In the Bally Footwear Museum, you can also see women’s shoes made by Bally from 1880 to 1885. The workmanship and style do not look outdated now, and the time and space machine has not eclipsed its beauty. It can be called a "classic". Bally's footwear, leather goods and clothing are world-famous.

But none of the previous products were specifically targeted at the golf market. Bally Golf is a branch of the leather outfitters.

Now, Bally's Swiss company headquarters is the trademark holder, and Germany's Spirit of Golf is the licensee of the Bally Golf brand. The company has the global production and sales rights for the Bally Golf brand. In order to make a difference in the golf market, it adopted a series of strategies to enter this market with huge profit margins, and conquered this golf apparel "highland" with lightning speed.

Its "talismans" are mainly: long history, advanced technology, strategic advertising and cultural taste. Let's try to look at the success of the Bally Golf brand.

BALLY, a classic brand that has been operating for a hundred years, but when Carl Bally founded the brand? x Then, the story of origin is touching and beautiful. In 1850, Swiss gentleman Carl Bally discovered a shoe store on the Avenue de la Mode in Paris one day. The display window? I decided to buy a pair of shoes for my beloved wife, but because I forgot the size, I bought all the same style and different sizes of leather shoes.

This beautiful encounter between Carl Bally and leather shoes triggered his idea of ??producing the most advanced leather shoes in the world. A year later, the first pair of Bally leather shoes was officially born.

To date, Bally has developed leather bags, fashions, accessories, etc., becoming a world-class boutique kingdom. Scribe leather shoes, which go through 350 procedures to complete, are the most popular classic representatives of Bally shoes.

On average, each pair of Bally leather shoes undergoes 200 strict production and inspection steps before being released onto the market. Quality is a no-brainer.

Leather goods for women and men, whether they are bags, belts, wallets, business card holders, or even ties, scarves and other embellished products, the exquisite and ingenious design and clothing matching show a As a finishing touch, seeing the "B" on leather goods seems to symbolize the refined and elegant traditional European style. In recent years? 砬裨谰Φ砑Na diolao product 绺碢? The Ministry is slightly ridiculed, the owl grits are even mu brains, the rice is radon Xi? The side moon is frozen, and it is 40% off? Exquisite texture and workmanship make the Bally clothing series, which are easy to wear and match, reveal a timeless classic style. Boutique style and classic craftsman style are its important features. This also explains why BALLY has always been popular among people for 150 years.

Among the many famous brands, BALLY can be said to be a unique one. Whether it is fashion, footwear or handbags, BALLY always devotes itself wholeheartedly to realizing a design concept of "overall shape", making its works exude a charming temperament.

For example, BALLY's shoes and handbags all have similar design features, are made of the same color leather, have the same sewing method, and even the side logo techniques are the same. All of this is based on one concept, that is BALLY wants to create a fashion world that is rich and diverse but still a perfect whole. The "talisman" of the BALLY GOLF brand 1.

Long history: "Halo Effect" Bally is good at using its existing assets. Assets include hard assets such as land and machinery, as well as soft assets such as brands and technology.

Resources that are durable, suitable for a specific market, and difficult to purchase can give a company a huge competitive advantage. Bally, famous for its footwear, leather goods and clothing, has a long history and is the world's top brand.

This is a huge asset, especially as its world-recognized shoemaking technology enjoys a high reputation among consumers. No wonder Bally's golf shoes were so popular as soon as they came out.

The owner of a women's golf shoe store said: "When customers heard that Bally golf shoes were for sale, they came to see what products were on sale. It was overwhelming." The same goes for Bally's other leather products and clothing. outstanding.

This is the result of Bally being good at relying on its existing brand advantages, focusing on research and development and sales, exerting the "halo effect", expanding the industry horizontally, and developing other series. There is a Chinese saying "Love the house and the bird", and Westerners also say "Love me, love my dog".

This was originally meant to ridicule those who follow blindly, but since this sentence has endured for a long time, it shows that sometimes people are really lazy to think. Today, when advertising is everywhere, instead of spending time asking about the authenticity of each advertisement, people would be better off staying true to the good brands they have already used.

Based on this customer psychology, Bally Golf quickly gained recognition from consumers by leveraging its brand image formed over more than 150 years. It will definitely not be possible to conquer the world by relying solely on the words "long history". "Relying on the old and selling off the old" will only make people laugh.

So, what other “tricks” does Bally have? two. Independent research and development: control your own destiny. Bally Golf apparel perfectly integrates the best technology with the theme of golf fashion and health.

Bally Golf has a natural style and high quality. No matter how it is stretched and scratched, it remains intact. After many rounds of games, its quality and appearance remain unchanged even in bad weather. Let’s talk about the advanced technology used by Bally Golf in terms of sneakers and jerseys.

Let’s take Bally Golf shoes as an example. Bally Golf shoes are manufactured using advanced technology and craftsmanship.

Has patented Bally Flexitect Technology (Bally Golf Flexitect Technology). There are three types of sole inlays designed for different foot widths.

Designed with people in mind, the front of the foot and the foot. 3. Which country’s brand is “BALLY”?

“BALLY” is a Swiss brand.

Bally is a world-class brand with a history of 150 years. It was founded in 1851 by Carl Franz Bally. After several years of unremitting efforts in research and development, its brand has become one of the world's top brands.

It had "humble origins" and was born in a ribbon making factory in a small village in Switzerland. That year, Carl Franz Bally bought a pair of handmade leather shoes as a gift for his wife. The exquisite workmanship made Bally interested in shoemaking. He then studied shoemaking technology and opened his first leather shoe workshop, which later developed into mass production.

Bally's first-class shoemaking technology is recognized around the world. At the Bally Footwear Museum, you can actually see Palm Shoes from ancient Egypt from 1320 to 1085 BC, as well as shoe-shaped drinking vessels from the 15th to 18th centuries.

Bally's footwear, leather goods and clothing are world-famous. Among the many famous brands, BALLY can be said to be a unique one. Whether it is fashion, footwear or handbags, BALLY always devotes itself wholeheartedly to realizing a design concept of "overall shape". Leather shoes are the centerpiece of Bally's classics.

Extended information:

Development history of BALLY:

In 1851, Carl Franz Bally founded Bally in a small village in Schnenwerd, Switzerland.

The early family business was mainly engaged in ribbon manufacturing, and also produced elastic materials for men's Chelsea boots. Later, these boots became the iconic product of Bally's shoe series. .

At this time, Bally's today's brand logo has not yet been formed. The company was named C.F. Bally & Sons, and used a combination of letters and family shields in different forms as the brand's early logo.

In 1854, Bally established the first factories in Schnenwerd and improved its shoe production technology. From the previous production of only one pair of shoes in 24 hours to the production of 100 pairs of shoes per day.

In 1892, Bally established a shoe company in London, located on Bond Street, Victoria Street and Sloane Street. Bally shoes were sold to many world celebrities, including comedy master Charlie Chaplin. and Queen Betres of the Netherlands.

The first official Bally logo was born in 1908.

After entering the 20th century, Bally began to develop rapidly and became a leading global brand. During this period, Bally produced a series of hiking boots loved by mountaineering enthusiasts, including New Zealand explorer Edmund The hiking boots Hillary wore when climbing Mount Everest in 1953.

In the 1960s, the Bally Research and Development Center cooperated with the United Nations to help emerging countries establish production equipment. At the same time, innovations in chemical products created porous sponge materials that can be used in tennis courts, and special rubber components that were used in the space walking boots that Armstrong wore when he first landed on the moon.

In 1976, Bally expanded its product range to ready-to-wear, handbags and other leather accessories.

From 1997 to 1998, Bally opened stores in mainland China, Saudi Arabia, Lebanon, Turkey, Nepal, Brazil, Colombia, Estonia, Hong Kong, Kuala Lumpur, Japan and Australia.

From 1999 to 2000, the U.S. private equity fund Texas Pacific Group (TPG) successfully acquired Bally from Oerlikon-Bührle Holding Ltd. and implemented a series of new restructuring strategies to position Bally as a global player. luxury brands.

In 2009, in order to better convey Bally's long historical tradition, the company released a new logo, indicating the birthplace of the brand "Switzerland" in the logo, and incorporating the shield-shaped emblem symbolizing the Bally family.

Bally has established an online store, which is currently only open to users in Europe and the United States.

The Singapore flagship store at ION Orchard is about to open. In the same year, with the opening of many new stores in mainland China and Hong Kong, Bally already has 58 directly operated stores throughout China.

Sogou Encyclopedia-BALLY 4. What is the introduction of the Bally brand?

Bally, which started with shoes, currently has a shoe museum in Switzerland. In addition to collecting ancient and modern shoes and related history from China and abroad In addition, it retains the leather shoes made by Bally in every important era for 150 years.

To date, Bally has developed leather bags, fashions, accessories, etc., becoming a world-class boutique kingdom. Scribe leather shoes, which require 350 procedures to complete, are the most popular classic representative of Bally shoes.

On average, each pair of Bally leather shoes must go through 200 strict production and inspection steps before being put on the market. Quality is a no-brainer.

Bali luggage presents a finishing touch with exquisite design and matching. The "B" on the leather goods seems to symbolize the traditional European style of refinement and elegance. Bally's trend towards modern design style in recent years can also be seen in the use and changes of metal materials.

Bali luggage has been hailed as one of the 50 best luggage brands in the world by the British "Independent". Bali fashion has exquisite texture and workmanship, easy to match, boutique style and master style are its important features.

This also explains why Bally has always been popular among people for more than 150 years. In 2011, Bally's official online flagship store was officially launched in China. Its online store is operated by YOOX Group and supports local delivery, covering more than 100 cities and regions in China. 5. Bally’s introduction and product classification

BALLY is a classic brand that has been in business for a hundred years, but the story of its origin at the moment Carl Bally founded the brand is moving and beautiful.

In 1850, Carl Bally, a Swiss gentleman on a business trip, discovered a shoe store on the Avenue de la Fashion in Paris one day. The beautiful leather shoes in the window caught his eye deeply. I bought a pair of shoes for my beloved wife, but because I forgot the size, I bought all the same style leather shoes in different sizes. This beautiful encounter between Carl Bally and leather shoes triggered his idea of ??producing the most advanced leather shoes in the world. A year later, the first pair of Bally leather shoes was officially born.

Bally, which started with shoes, currently has a footwear museum in Switzerland. In addition to collecting ancient and modern shoes and related history from China and abroad, it also preserves the leather shoes made by Bally in every important era for 150 years. So far, Bally has developed leather bags, fashion, accessories, etc., becoming a world-class boutique kingdom. Scribe leather shoes, which go through 350 procedures to complete, are the most popular classic representatives of Bally shoes. On average, each pair of Bally leather shoes undergoes 200 strict production and inspection steps before being put on the market. Quality is a no-brainer. Leather goods for women and men, whether they are bags, belts, wallets, business card holders, or even ties, scarves and other embellished products, the exquisite and ingenious design and clothing matching create a finishing touch. The "B" on the piece seems to symbolize the refined and elegant traditional European style. In recent years, the trend of modern design style can also be seen in the use and changes of metal materials.

Exquisite texture and workmanship make the Bally clothing series, which are easy to wear and match, reveal a timeless classic style. Boutique style and classic craftsman style are its important features. This also explains why BALLY has always been popular among people for 150 years.

Among the many famous brands, BALLY can be said to be a unique one. Whether it is fashion, footwear or handbags, BALLY always devotes itself wholeheartedly to realizing a design concept of "overall shape", making its works exude a charming temperament. For example, BALLY's shoes and handbags all have similar design features, are made of the same color leather, have the same sewing methods, and even the side logos are the same. All of this is based on one concept, that is, BALLY wants to create a rich and diverse brand. A fashion world that has evolved but is still a perfect whole.

Leather shoes are the core of Bally's classics. The rigorous production process is definitely the most important reason why Bally leather shoes can withstand the test of history.

Bally leather goods are simply divided into women's and men's, including leather bags, belts, wallets, business card holders, suitcases, and leather care products. wait. In the past, seeing the "B" on leather goods seemed to symbolize the traditional European style of refinement and elegance. But starting in 1998, with the addition of new designers, Bally leather goods began to add some modern elements, both in terms of style. New changes can be seen in the design or the use of metal materials. Bally's accessories such as ties, scarves, socks, socks, and watches. Most of them are relatively decorative and produced in small quantities. However, the exquisite and thoughtful design and matching with clothing can present a clever finishing touch.

Different from other popular brands, Bally's clothing series is operated in a boutique-like style. It never deliberately emphasizes exaggerated fashion sense, but hopes to create a timeless and durable clothing style. . Therefore, basic styles that are easy to wear and easy to match, as well as exquisite texture and workmanship are all important features. 6. To learn more about the Bally brand, please come in

The world-recognized first-class shoemaking technology, precious material selection, and timeless classic style are Bally—a luxury brand from Switzerland with a history of 150 years. The shoe industry family. BALLY's shoes have always been synonymous with elegant taste and high quality. A pair of classic and practical BALLY shoes brings you more than just status and honor. It makes walking a pleasure, allowing you to calmly handle various social situations without losing etiquette.

bally little business card

Founder: CArl bally

Birthplace: Switzerland (1851)

Representative products: leather shoes, leather goods

Brand line: leather shoes, leather goods, fashion

The level is slightly lower than Prada, but not much worse.

Generally the cheapest one costs 6,000. If you want to buy it, go to Hong Kong or abroad. It is more expensive at home and there is no discount. 7. How big is BALLY?

Bally is a brand with The world's top brand with a history of 150 years, founded by Carl Franz Bally in 1851.

After several years of unremitting efforts in research and development, its brand has become one of the world's top brands. It had "humble origins" and was born in a ribbon making factory in a small village in Switzerland.

That year, Carl Franz Bally bought a pair of leather shoes as a gift for his wife. The exquisite workmanship made Bally interested in shoemaking, and he then delved into shoemaking technology and opened his first leather shoe workshop. , and later developed into mass production. Bally's first-class shoemaking technology is recognized around the world.

At the Bally Footwear Museum, you can actually see Palm Shoes from ancient Egypt from 1320 to 1085 BC, as well as shoe-shaped drinking vessels from the 15th to 18th centuries.