What elements should the copywriting of a good e-commerce product poster contain?

A good title can attract your attention, but a bad title will make people forget to read it and will skip it at a glance. Therefore, the first thing to do well in a Banner is to design thoughtful copywriting. The so-called heart-warming means to touch your soul, or to interest you, and to stimulate your desire to click.

We often see advertisements like this. The copy directly lists the products or businesses operated by the company, or it introduces the main functions of the product or service in detail like a manual. This is reasonable from an advertiser's perspective. Users need to know what features our products have so that our products and services can be remembered.

Of course, users will never buy a product just because of a few words you wrote. They will also consider factors such as price and quality. However, the mission of our Banner is to attract users to click and increase the page conversion rate. If the user is interested and clicks, you will succeed.

To put it bluntly, composition is actually the layout of the picture, and how to attract users to click under the guidance of your composition, so that users will want to understand the content. If you can achieve these, it means your composition is successful. The composition rules are divided into the following types:

① Left-right composition. This is the most common composition method, placing theme elements and main titles on the left and right.

②Centered radiating composition. This composition method centers the title text and surrounds the text with thematic elements, emphasizing the context of the title.

③Triangular composition. A common form of this composition is an inverted triangle composition, with prominent titles, a natural and stable composition, and a strong sense of space.

④ Diagonal composition. This kind of composition has a relatively balanced proportion of products, a lively and stable composition, and a strong sense of movement and space. This type of composition is suitable for technology, automobiles, and trend themes.

When choosing to use a font, in addition to considering its legibility, more consideration is whether the font can accurately convey the unique temperament of the product. The following tells you how to choose fonts:

① Masculinity. Founder thick black, Zoku high-end black, Zaozi Gongfang version black, Monotype super rigid black, the black body feels thick and compact, quite powerful, and highly malleable, suitable for all kinds of e-commerce advertisements for big promotions.

②Literary temperament. There are many derivatives of Founder and Big Standard Song, Founder Jinglei, Founder Qing Yue Song, and Kangxi Dictionary Song, some long and some flat, some fat and some thin. The use of Song font for typesetting is both fresh and artistic.

③Femininity. Founder Lanting's ultra-thin black, Hanyi Xiuying style, the words are like the person, the characteristics of women are delicate, elegant, slender and slender. This type of font is often used in female-themed fields such as cosmetics, women's magazines, and art.

④Cultural temperament. Wang Xizhi's calligraphy fonts, Yan Zhenqing's Yan style, and calligraphy fonts have a strong sense of design and artistic expression. If used well, they are often the finishing touch. Various calligraphy fonts have their own unique and delicate characteristics. Grasping this can not only increase cultural connotation, but also bring out the temperament of the product. How to design e-commerce website posters more attractive?

This Daxian e-commerce has been operating for seven years. I believe it can solve your problems. If you are also a friend on the road, please give me a face, like and follow.

The poster design issues for e-commerce websites should be determined based on your product positioning. Let’s explain a few issues in detail.

Case 1, if you are selling high-end women's bags, positioning them as luxury, high-end, retro, young and middle-aged women, etc.

Pair it with this European and American style poster, and the poster style should be grand. , simple, and the poster model also matches the theme with European and American styles, which gives people a high-end feeling. It is best to match it with the brand's design to create a more luxurious temperament.

Case 2, if you are selling Korean-style women’s bags, the positioning is pure, casual, special price, teenage girls, student trend

The poster style of Korean-style women’s bags seems to be relatively It has a pure, trendy and fresh feeling, and there are many specific design elements. Different poster styles are positioned through different products.

Only by sticking closely to your product positioning elements can you attract more potential customers. In addition to sticking to style, there are also some popular elements, such as beauties, Internet celebrities, promotional tags, official tags, and hot topics. Elements such as sales labels are also a magic weapon to attract attention! What is the necessary information for making e-commerce posters?

1. Product pictures

There are several principles for making e-commerce advertising product pictures:

The theme of the poster must be clear, and there can only be one theme. If many elements are placed on the same advertising image, consumers will not know what the advertising image actually means.

The style of the advertising image must be consistent with the theme, and the appearance and appearance must be consistent, and avoid "selling dog meat".

In terms of composition, it is best not to be indifferent, neat and orderly. Creativity can win and catch the attention of consumers.

As the saying goes, details determine success or failure. All effects must be reflected in the details.

2. Product price

Normally, for consumers, advertising must play a role in guiding, stimulating and satisfying consumer needs. First, the information disseminated in the advertisement must attract attract people’s attention and stimulate consumers’ interest and desire to purchase. Secondly, advertising can change people's consumption concepts and psychology, and affect people's consumption structure and consumption behavior.

Furthermore, advertising is an important reference for consumers in making consumption decisions. Among them, the price of the product is a factor that cannot be ignored, so the price reminder must be very eye-catching in the advertisement.

3. Brand Logo

Brand Logo is an important part of corporate publicity. If a certain Logo is seen too often, subtle "chemical" changes will occur in the hearts of customers, and the influence will be subtle. Customers will have a certain awareness or recognition of the e-commerce company with this logo, and the promotion of the e-commerce company will be successful in the first battle.

4. Introduction to selling points

Our common advertising slogans are the origin of corporate marketing methods, and where there is economy, there must be advertising. The advertising slogans used by e-commerce companies for online promotion can not only play a role in widespread advertising, but also allow customers to understand the advantages of this product through concise and clear advertising slogans, thereby bringing potential users to e-commerce companies.

5. Guidance button

Curiosity is human nature. If someone is looking at something, we will unconsciously look over and try to find an answer. If there is an arrow pointing in a certain direction, then we want to find out. Sometimes objects can also "guide the sight" and have functions similar to arrows. These things will guide us to find answers.