YAELJIANG brand was born in Guangzhou, Guangdong Province, and it is a brand of Guangzhou Kaibai Catering Management Co., Ltd. As the head brand of pickled fish restaurant track, since the establishment of 20 16, Jiang Yuer has been adhering to the catering concept of "fish is delicious, soup is better", focusing on pickled fish categories, and has gradually become a favorite brand of pickled fish restaurant for consumers.

Through continuous brand innovation, brand R&D ability and awe and insight into the industry, through years of development, it has developed into an innovative restaurant chain brand with more than 300 brand contracted stores and more than 30 prefecture-level cities across the country, and has also won honors such as Guangdong Top 100 Catering Enterprises and China Pickled Fish Brand 10.

Brand characteristics

In terms of enriching products, Jiang Yuer not only simply added one or two products, but reconstructed the entire product line. It has formed a strategy of attracting customers with signature products such as pickled fish series, retaining customers with classic boiled vegetables series, enhancing the richness of dishes with casserole stir-frying, and increasing turnover with leisure products such as snacks and drinks.

At the same time, each series of dishes will also launch a variety of products according to taste, ingredients and weight. For example, the signature product fish with Chinese sauerkraut has many flavors, such as sauerkraut, garlic, tomato, rattan pepper and so on. There is also a single serving and 2-3 servings of pickled fish with different specifications according to the demand of the number of diners.

Based on the starting point of "home-cooked small restaurant", it is no longer limited to the specialty store of pickled fish, which is helpful for Jiang Yuer to broaden the consumer groups and promote the consumption frequency; This also helps to create a differentiated image.

Reference to the above content: Baidu Encyclopedia-Jiang Yuer