FentyBeauty.

FentyBeauty, a beauty brand founded by American singing queen Rihanna, has quickly become popular since its establishment in 2017, with sales of 411.59 million pounds (approximately RMB 3.678 billion) and the number of Instagram followers. There are 10.7 million people, and the number of topic discussions has reached 5.06 million times.

After the success of FentyBeauty, Rihanna launched the skin care brand FentySkin in 2020. In March this year, "Luxury.co" reported that Rihanna is developing a new hair care brand FentyHair and has submitted it. Trademark application for the brand.

FentyBeauty's muse comes from Rihanna - "Makeup should never be a stressful thing, nor should it be the same. On the contrary, it can bring you joy and make you enjoy it. You You can do new explorations and adventures, constantly try new things and become your own unique self.