In 1959, as a gift for the 10th anniversary of the National Day, the "Hongtashan" brand was born;

·In 1980, it was rated as a high-quality brand by the State Administration for Industry and Commerce and awarded a famous trademark title;

·In 1988, it became one of the first 13 kinds of famous cigarettes to liberalize its price in the industry, becoming a representative brand of Chinese tobacco;

·In 1996, the annual sales volume reached 896,000 boxes, a record high, and ranked first among "China's Most Valuable Brands";

·In 1997, it was recognized as a "China Famous Trademark" by the State Administration for Industry and Commerce;

·In 2002, it was rated as a "China Famous Brand" by the General Administration of Quality Supervision, Inspection and Quarantine;

·In 2004, it ranked first in China's cigarette manufacturing industry with a brand value of 46.9 billion yuan; It is the "No. 1 brand in China's tobacco market for product quality, user satisfaction, economic benefits and social benefits";

·In September 2005, the "Hongtashan" brand once again won the title of "China Famous Brand";

·In July 2006, the "Hongtashan" brand cigarette label was awarded the "Gold Award for the Top Ten New National Cigarette Labels" by the National Cigarette Label Design Collection Review Committee.

·In September 2006, "Hongtashan" was rated as one of the "Top Ten Dream Brands of Chinese Tobacco";

·In September 2007, the "Hongtashan" brand won the second Asian Tobacco Brand Award. Brand Festival Annual Award;

·In December 2007, the annual sales volume of the "Hongtashan" brand exceeded the 1 million box mark in one fell swoop, setting a new record high.

On March 18, 2010, the Hongta brand won the honor of the top 500 Chinese brands in the "Top 500 Chinese Brands" held by the World Brand Value Laboratory, with a brand value of 12.133 billion yuan. Hongta Mountain is located in Yuxi City in central Yunnan Province. The little-known ancient pagoda from the Yuan Dynasty on the mountain became world-famous because Yunnan Yuxi Cigarette Factory used it as the name of its cigarette brand, and Hongta Mountain has also enjoyed a long-standing reputation.

The culture can be traced back to the Yuan Dynasty. The "Hongta Mountain" brand has a rich heritage

These three words come from the red pagoda on a hill in the east of Yuxi City. It was built in the Yuan Dynasty and originated from the town's Feng Shui. , the hope of exorcising evil spirits. For more than 600 years, people have used it to pray for peace and well-being. 50 years ago, the Yuxi Cigarette Factory was founded at the foot of the mountain, and "Hongta Mountain" became famous all over the world.

Dignity comes from the "Hometown of Clouds and Smoke". Good brands need good raw materials

In 1953, New China held a national flue-cured tobacco work conference in Xuchang, Henan, attended by internationally renowned tobacco experts. Comparing the quality of tobacco leaves from all over the country, Yuxi flue-cured leaves were 8 points higher than the already famous "Yu Tobacco", reaching the highest score of 108 points, winning the crown of Chinese flue-cured tobacco. It erected a milestone in the history of Yunnan tobacco. Since then, Yuxi Tobacco has become famous far and wide, and it has earned the reputation of "the hometown of clouds and smoke".

In 1957, Yuxi Tobacco Leaf Re-curing Factory was completed and put into operation. In 1959, the "Hongtashan" trademark cigarettes came into being.

The red pagoda on the cigarette label is antique, the golden clouds are magnificent, and it has strong Chinese national characteristics. The mountain is named after the pagoda is red, the smoke is named after the mountain, and the mountain is famous for the smoke. This is a masterpiece that complements each other.

Hongta Mountain is a small mountain in Yuxi, and the Hongta Mountain is its landmark building. Yuxi Tobacco Factory was founded and put into production in 1958. It uses the famous tobacco leaves of its origin as raw materials, and uses orange-yellow and moist shredded tobacco. It is carefully crafted and has an elegant and elegant aroma, a rich and delicate fragrance, and a pure and comfortable taste. It has become a unique flue-cured style cigarette. . Due to the pure texture of Yunyan and the high grade of Hongtashan, Hongtashan has won the National Quality Product and the National Excellent Gold Award in many national competitions since 1981 and has been recognized as a well-known Chinese trademark. In 1999, according to the Beijing Famous Brand Asset Appraisal Agency, Hongtashan became the most valuable brand in my country with intangible assets of up to 42.3 billion yuan.

As a special consumer product, cigarettes are also the most selective commodity. In the 100-year history of cigarettes, thousands of cigarette brand names have been an important symbol of choice. Hongtashan is a high-grade brand name that serves as a representative role in a company's business card. It is precisely because of the superior quality of its cigarettes that they are recognized by smokers and become the first choice.

In 1956, Yuxi Tobacco Leaf Re-curing Factory was established in Yuxi, a border town in Yunnan, China...

So, in a border town in southwest China, in such a small tobacco leaf re-curing factory, This ushered in an era of Chinese cigarettes - the Hongtashan era. In 1959, the National Ministry of Light Industry adjusted the industrial layout. Thirty "Yongjin" and "New China" cigarette machines were transferred from a Shanghai private cigarette factory called "Huamei" to the Yuxi tobacco leaf re-curing factory, along with 36 Shanghai masters. In order to produce cigarettes as quickly as possible, many processes are performed manually. After producing "People's Commune" and other cigarettes, the company leaders at the time decided to create a "Hongtashan" brand cigarette named after an ancient pagoda in Yuxi built in the Yuan Dynasty and painted red during the "Great Leap Forward" period.

This pack of cigarettes has a white base, and the patterns on it are all red, with red towers, red mountains, and red clouds... which confirms the "red wave" of that era.

In the late 1970s, the number of cigarette making machines in Yuxi Cigarette Factory increased from 30 to 60, with the highest output reaching nearly 300,000 boxes. In the early 1980s, it began to produce filter cigarettes. From the early 1980s to the mid-1990s, "Hongtashan" cigarettes experienced a period of rapid rise.

The decision-makers of Yuxi Cigarette Factory at that time introduced the most advanced equipment and technology in the world with unparalleled courage and courage, bringing the company to a new level in terms of production scale, technical level and production environment. Large-scale technological transformation has made Yuxi Cigarette Factory a tobacco giant in the East. At the same time, Yuxi Cigarette Factory increased its investment in the "first workshop" - tobacco fields. The huge investment not only benefited workers and farmers, but most importantly, Yuxi Cigarette Factory received first-class quality tobacco leaves. Hongtashan products are improving day by day in terms of quality and taste, and are far ahead in the market.

Yuxi people win by quality. The first people to discover the value of Hongta Mountain were businessmen from Guangdong and other coastal areas. In the early 1980s, cigarette smuggling occurred in coastal areas of Guangdong, and "foreign cigarettes" became the target of people's pursuit. When they came to Yunnan, they were surprised to find that Hongtashan's taste, quality, appearance and other aspects were comparable to those from other countries. These shrewd businessmen immediately started the Hongtashan cigarette business. "I went to Yunnan to buy cigarettes and then sold them to Guangdong. The booming business made these businessmen the first batch of millionaires. In this way, Hongta Mountain went nationwide." Someone recalled the initial "popularity" of Hongta Mountain.

In 1988, the state liberalized the prices of 13 types of famous and high-quality cigarettes, including "Hongtashan", and implemented market floating prices. In 1992, the wholesale and retail prices of all cigarettes were liberalized nationwide. The market is an ever-changing atmosphere. In an era when the market was not yet fully liberalized, it was a matter of pride to be able to buy Hongtashan.

"Hongtashan" reached an insurmountable height in the 1990s, with an annual output of nearly 900,000 boxes at its peak. In about 20 years, one brand has generated more than 80 billion in profits and taxes for the country, becoming a domestic brand that can compete with foreign cigarettes such as "555" and "Marlboro". "Today's Hongtashan is the leading cigarette for men, a must-have at banquets, a great matchmaker in social circles, the darling of cigarette smokers, and a popular product for the production and sale of counterfeit goods." Such a hot situation It lasted for nearly 10 years. Foreigners regard it as China's "Marlboro", and overseas students quipped that "if you smoke Hongta Mountain, you will never forget my hometown." "Hongta Mountain" has become a hard currency in people's social gifts. The true growth of "Hongtashan" occurred in the eighteen years from 1979 to 1996. During these eighteen years, the sales volume of "Hongtashan" increased from an initial volume of 1,000 boxes to nearly 900,000 boxes in 1996. This achievement allowed At that time, all cigarettes were out of reach, and "Hongtashan" stood out and took the lead. I believe that no one, including his competitors, would have any objection to naming this period of Chinese cigarettes the "Hongtashan Era".

In the past eighteen years, "Hongta Mountain" has created miracles for Chinese cigarettes, erecting elusive peaks one after another...

In these eighteen years, During the year, the annual output of Yuxi Cigarette Factory increased from 275,000 boxes to 2.183 million boxes, with a total profit of 99.1 billion yuan, an average annual increase of 43.93%. Tax profits generally increase by more than 50% in years, and the year with the fastest profit growth is as high as 221.95%.

In 1997, Hongta’s tax profits exceeded the 20 billion mark. The profit and tax paid by Hongta Group to the state ranks second among all Chinese enterprises.

The development of Hongtashan has been dubbed the "Hongtashan phenomenon" by some economists and summarized as "a miracle and a mystery".

In 1995, Yuxi Cigarette Factory changed its name to "Hongta Group" based on the brand "Hongtashan" that was well-known throughout the country. This also marks the peak of "Hongta Mountain". In 1980, it was rated as a high-quality brand by the State Administration for Industry and Commerce and awarded the title of famous trademark;

In 1988, it became one of the first 13 kinds of famous cigarettes to liberalize its price in the industry, becoming a representative brand of Chinese tobacco. brand; in 1995, Hongtashan's sales volume ranked first among domestic tobacco brands, and ranked first in the famous brand asset assessment that year (Beijing Famous Brand Asset Assessment Co., Ltd.);

In 1997, it was recognized by the State Administration for Industry and Commerce It is a "well-known trademark in China";

In 2001, Hongtashan won the title of "China's Most Valuable Brand" for 7 consecutive years, with brand assets that year reaching 46 billion yuan (Beijing Famous Brand Assets Appraisal Co., Ltd.);

In 2002, it was rated as a "China Famous Brand" and in the same year it launched "Platinum Hongtashan", which was hailed as "representing the strength and level of China's tobacco";

In 2004, it was rated as the most valuable brand in China Among them, it ranks first in China's cigarette manufacturing industry with a brand value of 46.9 billion yuan;

In 2004, it was demonstrated at the Second National Cigarette Label Expo and the "Framework Convention on Tobacco Control" and China's Tobacco Development Direction At the meeting, "Hongtashan" won the China Famous Brand Cigarette Label Design Gold Award;

In 2004, the Hongtashan brand was selected as the "China Tobacco Market Brand" in the "First China Market Product Quality User Satisfaction Survey" large-scale public welfare event. "The No. 1 brand for product quality, customer satisfaction, win-win economic and social benefits";

In 2005, in a large-scale consumer forum led by CCTV and the China Economic Prosperity Monitoring Center of the National Bureau of Statistics, with the participation of many media During the survey, Hongtashan, as the only tobacco brand among the 40 brands on the list, won the honor of "My Favorite Chinese Brand";

In September 2005, the "Hongtashan" brand was inspected by the national quality supervision The General Administration of Quarantine once again awarded the title of "China Famous Brand";

Along the way to "Hongta Mountain", there were flowers, applause, and countless honors... Smoking is harmful to your health. Quitting smoking as early as possible is good for your health. Quitting smoking can reduce the impact on your health. The harm of tobacco

To the east of Yuxi in the south of Caiyun, today's Yuxi Cigarette Factory of Hongta Group is backed by a mountain. There was an ancient pagoda on the mountain that was once pure white and stood among the green mountains and white clouds. People in the past called it Bai Pagoda, this mountain is also named Baita Mountain. In the 1950s, its silence was completely changed. People rushed to the top of the White Pagoda and painted the entire White Pagoda red. The White Pagoda became dazzlingly red overnight. From then on, the White Pagoda was renamed Hongta, and the mountain was also renamed Hongta Mountain. The history of the pagoda and the mountain began again. In 1956, a small tobacco leaf re-curing factory was born here.

For Yuxi City, the sun rises from Hongta Mountain every day, and the Red Tower shines brightly every day. In 1959, the renamed Yuxi Cigarette Factory produced the first pack of cigarettes as a gift for the 10th anniversary of the National Day. The people of Yuxi named the pack "Hongtashan" with great hope. People carefully selected a new product, wrote "Dedicated to Chairman Mao" and sent it all the way to Zhongnanhai.

History always gives the best gift to those who care. Fifty years later, Hongtashan has become the most well-known brand of cigarettes in China, with intangible assets reaching 46.9 billion yuan. What was a small factory back then has grown into the largest and most famous tobacco company in China, using world-class technology to produce high-quality, low-harm products. cigarette products. Today, when we taste Hongta Mountain, what we experience is the comfort of success, the spirit of enterprising, hard work, and pursuit of excellence, the ease and calmness of realizing dreams after hard work, and this kind of character that has been accumulated by history. It is what we hold most dear and precious.

Hongtashan Classic 1956 (soft bag, hard bag)

"Hongtashan Classic 1956" is Hongta Group's way of thanking consumers for their support and love for the "Hongtashan" brand for half a century. , launched after quality upgrades based on the original packaging of Hongtashan. "Hongtashan Classic 1956" will bring you a new consumption experience and value-for-money enjoyment with pure and classic taste, the same price as always, and the same packaging.

This product uses fine materials and continues Hongtashan’s consistent style and flavor.

Hot-stamped red front and back color "Hongtashan Classic 1956" label graphics are added to the original Hongtashan packaging to highlight the classic quality. The cigarette packs are made of high-whiteness paper, which is more delicate and elegant. The cigarettes are made of extended golden filter paper and hot-stamped with the Chinese and pinyin words "Hongta Mountain" to highlight the solemnity in the coordination. The embossed red tower body of the cigarette packs is more three-dimensional. Touch.

Tiaohe Hongtashan (Red)

Select high-quality premium tobacco leaves from Yuxi, Yunnan that have been naturally aged for more than two years, supplemented by other types of high-quality tobacco leaves, and are scientifically produced through the "four more and one less" Refined with formula and modern technology;

It has low tar, moderate nicotine, soft and delicate high-concentration natural tobacco flavor;

Adhering to the "people-oriented" design concept, respecting your Tasteful to meet your needs.

Hongtashan (New Force)

Hongtashan (New Force) is a consumer-oriented brand of Hongta Group, based on the results of consumer surveys and tests conducted across the country. Debugging, high-quality, value-for-money new cigarette products carefully developed for young consumers. It has been launched in Sichuan, Yunnan and other provinces.

This product uses world-renowned Yuxi tobacco leaves as its main raw material and is designed for the tastes of mass consumers. It adheres to the product characteristics of Yuyan, which is based on the original flavor of high-quality tobacco, supplemented by appropriate additives and flavorings. The product also uses new raw materials and auxiliary materials such as HT-2 special filter rods and gradient antibacterial tipping paper, which further improves product quality. The product has the characteristics of smooth and natural taste, pure and full aroma, soft and elegant smoke, and clean and comfortable aftertaste.

In terms of packaging style, Hongtashan (New Force) adopts a minimalist style, continuing the Hongta trademark design concept of "simplicity is classic". The entire layout is asymmetrically composed, emphasizing vitality and dynamics. The main pattern uses calligraphy strokes to create an artistic conception of people and mountains, and its unrestrained and enthusiastic meaning points out the meaning of "new power".

Hongta Mountain (New Realm)

This product selects Yunnan and Brazilian high-quality tobacco leaves with delicate taste, full aroma, and natural aging for more than three years, and combines the essence of Hongta’s 50 years of professional formula technology. Refined using the world's top manufacturing technology. The aroma is full and delicate, the smoke is soft and smooth, and the aftertaste is soft and sweet; giving consumers a "smooth and sweet" taste experience.

The packaging of Hongtashan (New Realm) is based on the aura of heaven and earth. The segmented deep red to red transition, fine low lines, and delicate and elegant luster express will and magnanimity. The color and emotional trends of cigarette packs are: firm and steady, deep in substance and high-spirited. We use light-flap laser aluminum-surface cardboard, striving to make the fine shading and crystal-clear texture reflect the quality of the product.

Flip Cover Hongtashan (Platinum White)

Only the finest tobacco leaves from Yunnan tobacco, and their essence can become the raw material for Platinum Hongtashan. Platinum Hongtashan uses Yuxi high-quality tobacco leaves as the main material, coupled with the finest tobacco leaves selected from all over the world. It adopts a series of unique fine processing techniques, applies special filters that can selectively absorb harmful components in smoke, and makes the smoke It can be said that Hongta people have put a large number of scientific and technological research results into industrial applications in an almost luxurious way, in order to make Platinum Hongtashan have a mellow, delicate, natural and full tobacco aroma with a sweet aftertaste. It also achieves low tar, low nicotine, and low carbon monoxide, which greatly reduces the risks of tobacco to human health.

Hongtashan (Classic 100)

This product has a delicate taste, low tar, moderate nicotine, soft and delicate high-concentration natural tobacco flavor, and exquisite packaging

The The product is an 84mm flue-cured cigarette, with a smoke nicotine content of 1.0 mg, a tar content of 12 mg, and a smoke carbon monoxide content of 12 mg

Hongtashan (International Edition)

On December 18, 2009, it was Another masterpiece of China's No. 1 cigarette brand "Hongtashan" is released. The international "Hongtashan" is officially launched for sale with a retail price of 10 yuan.

This cigarette has a low tar content of 7mg. It has a light aroma and taste. The texture and taste are similar to the previous platinum "Hongtashan". It is a good cigarette that meets the needs of smokers who pursue fashion and health.

Hongtashan Classic (150)

Type: Flue-cured tobacco Tar content: 10mg

Nicotine content: 1.0mg CO content: 10mg

Cigarette length: 84mm Filter length: Unknown

Packaging form: Hard box of strips Number of items in a single box (package): 20

Main color of packaging: yellow Secondary color of packaging: red

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Sales form: Domestic domestic product status: Already on the market

Reference price for a single box: ￥ 15 Reference price for a box: ￥ 150

Hongtashan (Classic 150) is made of flue-cured tobacco The famous variety "Safflower Dajinyuan" is the core raw material. Hongta Group's unique three-dimensional mesh formula and other leading technologies are applied to improve the smoking taste, condense the full aroma, and present a mellow taste. The aroma-enhancing and alcohol-enhancing technology highlights the natural sweetness of the smoke and improves the mellowness of the smoke. Bio-moisturizing technology ensures a moist and comfortable taste. The use of reduced-burning cigarette paper reduces burnt and harm, ensuring the original flavor of tobacco. Plant selective filtration technology, nozzle sticks and other high-tech materials reduce harm, screen and selectively adsorb, and partially filter harmful components of smoke. The tar and carbon monoxide content of Hongtashan (Classic 150) is only 10 mg, both of which are the lowest among domestic cigarettes of the same grade. It gives consumers a "fragrant and comfortable" feeling of fresh and full aroma, soft and moist smoke, and comfortable taste without hurting the throat. It perfectly presents the product characteristics of Hongtashan (Classic 150), which is "increasing fragrance and moisturizing, reducing harm and improving alcohol". Hongtashan (Classic 150) uses advanced technology to enhance the quality of packaging, inherits and uses the classic visual elements of Hongtashan that have been deeply rooted in consumers' hearts, fully conveys the classic temperament of the brand that has been passed down from generation to generation, and inherits and retains the brand's most cherished essence to the maximum extent. important identifying element. The product using high-end silver fashion laser paper is engraved with the four-character seal of "Century Classic" on the back. The exquisite brushed effect is embellished with Chinese red blocks, showing a colorful and fashionable charm, creating a strong Chinese visual element and a fashionable oriental humanistic spirit. The fashionable packaging has an elegant and eye-catching appearance, the taste is fragrant, comfortable and mellow, and the product and shape complement each other at an affordable price, which has become consumers' evaluation of the quality of Hongtashan (Classic 150). Let Hongtashan (Classic 150) not only improve the structural system of the "Hongtashan" brand and increase the market sales of mid-to-high-end products of the "Hongtashan" brand, but also become one of the preferred brands for fashionable consumers.