The sales volume in the world ranks first. (Haier’s double-door Casarte series of high-end refrigerators are imported from the United States) Siemens also ranks sixth; many other international brands with top sales are sold in the mainland. Not sold.

In recent years, the research and development speed and model updates of Siemens products have become slower and slower, and they have been overtaken by many other brands. Sales in China are tepid now, and the compressors are of its own brand. A common drawback is that the compressors are noisy, but they are still durable. Siemens is characterized by being conservative, traditional and classic; it is relatively solid.

South Korean brands such as LG are not at the top in international refrigerator sales, and they are very worried about LG, which has been exposed to negative incidents in China all day long. It is a typical company whose popularity is much higher than its reputation. No more comments.

As for Samsung refrigerators, its sales share in mainland China is so low that it can be ignored. His white goods in China are far inferior to his mobile phones, not to mention Samsung refrigerators.

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Tell me about Electrolux (Sweden) that you don’t know much about:

The sales of Electrolux refrigerators in China were reasonable in the past few years. However, they have plummeted in recent years, and the sales of refrigerators are not among the top ten in China.

Electrolux’s product lines are concentrated in refrigerators, washing machines and some kitchen appliances. Its sales performance in stores is not good. It currently accounts for less than 5% of similar products. Its main competitors Haier and Siemens compare Strong.

At the beginning of 2009, Electrolux made major adjustments to its China strategy and shifted to a high-end strategy. At present, it has not only closed the Changsha refrigerator factory and laid off 850 employees, but also changed its geographical sales strategy in China, changing the original nationwide sales to only 12 provinces including Heilongjiang, Hebei, Guangxi, and Fujian.

Electrolux’s China strategy has been wavering. Electrolux, which has entered the Chinese market for more than ten years, has yet to achieve real profitability in China. The reduction of sales channels will directly lead to the continued decline of Electrolux's sales performance in China.

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Chinese people have always believed that big foreign brands are always better than domestic brands. This time, the sales volume of a Haier refrigerator with a history of only more than 20 years has surpassed that of the well-known Siemens refrigerator in the world. Haier now occupies the position of the world's four largest white goods manufacturers.

Siemens started to have some ideas and made it clear in external publicity, a concept with a bit of "Ah Q" spirit:

"Siemens never makes the best-selling refrigerator, and we will never sell it at a low price." "Sacrificing product quality in exchange for sales volume can be regarded as self-liberation and comfort to customers."

Hisense Kelon Electric Co., Ltd. has ranked first in the country in terms of refrigerator market share for ten consecutive years. [Kelong] and "Rongsheng" [Hisense] brands are both "well-known trademarks in China". In 2006, Qingdao Hisense Co., Ltd. acquired Kelon Electric and became the company's largest shareholder, becoming a large Chinese white goods manufacturer operating multiple brands simultaneously.

The world's number one sales volume is Haier; because of its large exports and foreign factory construction; the number one sales volume in China is Kelon Electric, a subsidiary of Hisense.

Meiling's quality is also quite stable, with 26 years of refrigerator manufacturing history and continuous improvement. In recent years, it has been under the ownership of Changhong Group, with orderly management and stable reputation.

Xinfei Company is leading in new technology. This year, it recently launched a refrigerator with a power saving rate of up to 65%. It is currently the product with the best power saving effect in the domestic refrigerator market. Even for other series of models, cost-effectiveness and power saving are also its main features.

The quality of electronic products in Japan and South Korea today is generally not the same as 20 years ago.

Panasonic refrigerators are definitely a classic brand. Today, with the increasing development of white home appliances in China, the price of its refrigerators is higher than that of domestic products, and its sales volume has become an absolutely non-mainstream brand. You can consider it. Once it breaks, it will be troublesome to repair it. ......

The refrigerator compressor is very critical, remember to ask about this when purchasing.

I am not a narrow-minded nationalist, I am telling the truth. In terms of after-sales service, the current after-sales service of foreign home appliance brands is generally not as good as that of domestic famous brands. This is for reference only.