The horse head is the symbol of Baojun car.

The trademark pattern design of the Baojun brand is consistent with the sound and shape of the brand name "Baojun". The "horse head" is used as the main element of the brand logo, expressing the meaning through form, highlighting traditional Chinese elements and modern composition forms. The integrated creative ideas fully embody the brand spirit of "optimism and enterprising, steady and reliable, shrewd and confident". The horse's head in the logo stands high, representing the company and brand to pay tribute to millions of car owners and users in China!

Classic shield logo: The overall structure adopts a stable and firm shield shape common to international brands, implying the reliable quality of its products and SAIC-GM-Wuling’s determination and will to fully enter the mainstream passenger car camp. .

Extended information:

On November 18, 2002, SAIC-GM-Wuling Automobile Co., Ltd. was established. It is a large-scale Sino-foreign joint venture automobile company jointly established by SAIC Motor Co., Ltd., General Motors (China) Company and Liuzhou Wuling Automobile Co., Ltd. Its predecessor can be traced back to the Liuzhou Automotive Power Machinery Factory established in 1958.

On November 18, 2002, SAIC-GM-Wuling Automobile Co., Ltd. was established. SAIC-GM-Wuling has maintained the sales champion of a single domestic car company for nine consecutive years, accumulating more than 13 million users. SAIC-GM-Wuling has transformed from a traditional self-striving enterprise into a learning and innovative modern enterprise with "multi-point manufacturing, commercial and passenger vehicle development, and overseas expansion", and has gradually grown into a leading domestic and internationally competitive automobile company!

Baidu Encyclopedia - Baojun

Baojun official website - About SGMW