1. The development history of FOTILE range hoods
On January 18, 1996, Ningbo Fotile Kitchenware Co., Ltd. was established and invested 20 million yuan to establish the first range hood production line. Annual output is 300,000 units.
In July 2000, FOTILE officially entered the integrated kitchen industry and established an integrated kitchen production line.
In 2000, the company entered the field of stoves. In May 2001, the company invested 30 million yuan to implement the fourth phase of the mid-to-high-end stove production base with an annual output of 300,000 units, Fotile, which was successfully completed and officially put into use.
In 2001, the company invested 10 million yuan to establish the first disinfection cabinet production line, with an annual output of 150,000 units.
In 2002, FOTILE entered the field of gas water heaters. Its unique "S9 safety", "W broadband heat exchange technology" and "intelligent water temperature positioning" and other leading technologies provide users with more considerate water temperature control and A more comfortable bathing experience.
On July 15, 2003, the construction of Fotile Outer Ring Industrial Park covering an area of ??158 acres started. The Outer Ring Industrial Park has become the production base of FOTILE integrated kitchen and gas products.
On July 15, 2005, Fotile Binhai Industrial Park broke ground; on September 6, Fotile Binhai Industrial Park held a groundbreaking ceremony. Fotile Binhai Industrial Park will become an important base carrying Fotile’s ambitious goals for the second decade.
At the end of 2007, FOTILE microwave ovens and ovens were officially launched, marking the birth of FOTILE's fifth series of products. Fotile microwave ovens adopt "intelligent temperature control technology" and "circulating heat dissipation technology", and Fotile ovens have "8-stage cycle baking technology" to bring consumers more and better authentic food.
In 2008, FOTILE moved as a whole to Fotile Binhai Industrial Park in Hangzhou Bay New District, covering an area of ??more than 400 acres, where FOTILE will continue to strive to become "China's No. 1 brand of high-end embedded kitchen appliances."
In 2009, the world's first range hood with smoke guide and suction technology, the "Wind Magic Cube", China's first six-piece embedded complete design set "Light and Shadow 6 Series" was developed by the world's top industrial design company ( The most designed cabinet electrical products in cooperation with IDEO (USA).
In 2012, it won the top ten brands of range hoods in China in the trial evaluation of Chinese household appliance brands. 2. The development history of Fotile range hoods
On January 18, 1996, Ningbo Fotile Kitchenware Co., Ltd. was established and invested 20 million yuan to build the first range hood production line with an annual output of 300,000 units.
In July 2000, FOTILE officially entered the integrated kitchen industry and established an integrated kitchen production line.
In 2000, the company entered the field of stoves. In May 2001, the company invested 30 million yuan to implement the fourth phase of the mid-to-high-end stove production base with an annual output of 300,000 units, Fotile, which was successfully completed and officially put into use.
In 2001, the company invested 10 million yuan to establish the first disinfection cabinet production line, with an annual output of 150,000 units.
In 2002, FOTILE entered the field of gas water heaters. Its unique "S9 safety", "W broadband heat exchange technology" and "intelligent water temperature positioning" and other leading technologies provide users with more considerate water temperature control and A more comfortable bathing experience.
On July 15, 2003, the construction of Fotile Outer Ring Industrial Park covering an area of ??158 acres started. The Outer Ring Industrial Park has become the production base of FOTILE integrated kitchen and gas products.
On July 15, 2005, Fotile Binhai Industrial Park broke ground; on September 6, Fotile Binhai Industrial Park held a groundbreaking ceremony. Fotile Binhai Industrial Park will become an important base carrying Fotile’s ambitious goals for the second decade.
At the end of 2007, FOTILE microwave ovens and ovens were officially launched, marking the birth of FOTILE's fifth series of products. Fotile microwave ovens adopt "intelligent temperature control technology" and "circulating heat dissipation technology", and Fotile ovens have "8-stage cycle baking technology" to bring consumers more and better authentic food.
In 2008, FOTILE moved as a whole to Fotile Binhai Industrial Park in Hangzhou Bay New District, covering an area of ??more than 400 acres, where FOTILE will continue to strive to become "China's No. 1 brand of high-end embedded kitchen appliances."
In 2009, the world's first range hood with smoke guide and suction technology, the "Wind Magic Cube", China's first six-piece embedded complete design set "Light and Shadow 6 Series" was developed by the world's top industrial design company ( The most designed cabinet electrical products in cooperation with IDEO (USA).
In 2012, it won the top ten brands of range hoods in China in the trial evaluation of Chinese household appliance brands. 3. Fotile’s brand culture
Corporate culture is the thinking and behavioral habits of a company and its employees.
A person's habits determine the fate of that person, and the habits of a company determine the fate of the company. -------Mao Zhongqun Culture is the soul of an enterprise, and the core concepts in corporate culture are the soul of corporate culture.
The three major concepts in corporate culture have created the soul of FOTILE. Fotile's mission - "Make home feel better" provides high-quality household products, advocates a tasteful lifestyle, and makes millions of families happier.
At the same time, we pursue the material and spiritual happiness of all FOTILE people to make the "big family" of FOTILE even better. Fotile's vision - "Become a new model of five-hearted brand, a new model of employee home, a new model of social responsibility, and a new model of excellent operation" has four meanings, namely, aspire to become a model of high-end brands, a model of excellent management, and an excellent employer. model and model of responsibility (referred to as the "four models").
Fotile's core values ??- "Character, enterprise, and products, three products in one" Fotile firmly believes that: as an enterprise pursuing excellence, it must not only provide customers with world-class products and services, but also Actively assume social responsibilities and be an excellent corporate citizen. At the same time, Fotile also requires its employees to become useful talents with both ability and political integrity, and to grow together with the company. These three factors complement each other and are indispensable.
Among the "three qualities", "character" is placed first, and "character" includes four aspects: traditional virtues (benevolence, righteousness, etiquette, wisdom and trust), professional ethics, Fangtai spirit and professional ability. FOTILE, as a company driven by mission, vision and core values, all work is closely centered around the mission, vision and core values.
Fotile's culture is the result of twenty years of hard work by all Fotile people, which in turn has a positive role in promoting the development of Fotile. Fotile's past success relied on the guidance of corporate culture. Fotile's future success still requires better strengthening of corporate culture construction and giving full play to the role of corporate culture. 4. What is the introduction of Fotile brand?
Fotile was founded in 1996. Since its establishment, the company has focused on the R&D and manufacturing of high-end embedded kitchen appliances and integrated kitchen products, and is committed to the pursuit of high-quality life. The people provide built-in kitchen appliances with leading design, user-friendly kitchen technology, and reliable quality.
Fotile has always adhered to the strategic positioning of "professionalization, high-end, and quality", and its brand strength has continued to improve. "FOTILE" has been rated as China's Well-known Trademark and China's Famous Brand, and its brand value has ranked first in the industry among "China's 500 Most Valuable Brands" for four consecutive years.
In the "2008 Chinese Consumers' Ideal Brand Survey" conducted by a third party, Fotile won the title of "2008 Chinese Consumers' No. 1 Ideal Brand", with many indicators such as brand awareness, loyalty, and pre-order rate. They are ranked first in the industry, with a share of more than 30% in the high-end market. Although the FOTILE brand has a short history, it has become a major national brand in the field of home appliances through its own development. While consumers enjoy its brand advantages, they can also enjoy specific technical advantages. 5. Do you know FOTILE?
Founded in 1996, FOTILE has focused on the R&D and manufacturing of high-end embedded kitchen appliances and integrated kitchen products since its establishment, and is committed to providing services to people who pursue high-quality life. Embedded kitchen appliances with leading design, user-friendly kitchen technology and reliable quality.
Now it has become the number one brand in China's mid-to-high-end kitchen appliance market. Its mid-to-high-end market share continues to rank first in the industry, and it has entered the global kitchen market. Fotile also founded the high-end integrated kitchen brand "BORCCI Fotile Kitchen" and the high-end professional brand of home hot water system "MIBOI Mibo".
Fotile has been successively rated as "China's Top Ten Most Potential Trademarks", "China's Famous Trademarks", "China's Most Valuable Brand in the Kitchen and Bathroom Industry", "China's Industry Iconic Brand", "China's Famous Brand Products" and "2008 Chinese Consumers' Most Ideal Brand"; the brand value was assessed at RMB 4.261 billion in 2008, ranking first among China's 500 Most Valuable Brands for four consecutive years, far exceeding other brands in the industry. Steady ranking first in the industry. In the field of Chinese kitchens, FOTILE has more than 300 top patented technologies, including 11 invention patents.
Fotile is the company that applies for the most patents in the kitchen industry, with patent applications increasing by more than 100% year after year. The company undertook the first and currently only major project of the country's "Eleventh Five-Year National Science and Technology Support Plan" led by private enterprises, "Kitchen and Bathroom Pollution Control and Environmental Function Improvement."
In 2008, FOTILE won the "China Light Industry Federation Science and Technology Progress Award", the "5th Chinese Enterprise Product Innovation Design Award", and the industrial Oscar "German IF Global Award"; rated as "National Key High-tech Enterprise" and the first "Nationally Recognized Enterprise Technology Center" in the kitchen appliance industry. It is worth mentioning that the disinfection cabinet 04C stood out from more than 3,000 works from 49 countries. With its outstanding quality and design, it won the 2009 German Red Dot Award, an authoritative international industrial design award, and received recognition from the international industrial design community. recognition.
Fotile is determined to become a respected world-class enterprise, constantly providing newer and better kitchen culture and lifestyle for mankind, and doing its best to make home feel better; at the same time, it allows employees to realize their life dreams, Let the society receive great feedback and fully benefit shareholders and partners. Fotile pursues the integration of character, corporate character and products. Fotile not only provides customers with high-quality products and services, but also requires itself to have high-grade corporate character and character.
In 2008, the company moved as a whole to Binhai Industrial Park in Hangzhou Bay New District, covering an area of ??more than 400 acres. Fotile will open a new chapter and move towards the grand vision of "becoming a respected world-class enterprise". [Edit this paragraph] Development history On January 18, 1996, Ningbo Fangtai Kitchenware Co., Ltd. was established and invested 20 million yuan to establish the first range hood production line with an annual output of 300,000 units.
In July 2000, FOTILE officially entered the integrated kitchen industry and established an integrated kitchen production line. In 2000, the company entered the field of stoves. In May 2001, the company invested 30 million yuan to implement the fourth phase of the mid-to-high-end stove production base with an annual output of 300,000 units, FOTILE, which was successfully completed and officially put into use.
In 2001, the company invested 10 million yuan to establish the first disinfection cabinet production line, with an annual output of 150,000 units. On July 15, 2003, the construction of Fotile Outer Ring Industrial Park covering an area of ??158 acres started.
The Outer Ring Industrial Park has become the production base of FOTILE integrated kitchen and gas products. On July 15, 2005, Fotile Binhai Industrial Park broke ground; on September 6, Fotile Binhai Industrial Park held a groundbreaking ceremony.
Fotile Binhai Industrial Park will become an important base carrying Fotile’s ambitious goals for the second decade. Brand "Fotile" is a well-known trademark in China and a Chinese famous brand.
In the list of "China's 500 Most Valuable Brands" issued by the "World Brand Laboratory" in June 2007, FOTILE ranked first in the industry with a brand value of 3.862 billion. A special brand study commissioned by South China International (RI), a third-party market research company, shows: "In the mid-to-high-end kitchen appliance market, FOTILE has accumulated a great advantage in brand awareness, and FOTILE is also the first choice brand for consumers."
Ranked first in brand awareness, brand loyalty, brand pre-order rate, and high-end market share (more than 30%)... Fotile relies on its humanized professional kitchen technology and stylish appearance Design, excellent quality and perfect service system have become the spokesperson of Chinese kitchen culture, the advocate of new life concepts, and the "kitchen expert" in the minds of consumers.
In 1995, the brand was named "Fotile", supplemented by the international English "fotile", and Fotile was officially born; in January 1998, Fotile invited the famous Hong Kong program host "Fotile" (Fang Renlisha) to endorse the brand, creating a record It is a classic case of Chinese advertising that combines the names of products, celebrities, and companies into one; the slogan "Fontai is needed for cooking, and even more necessary for removing cooking fumes" has spread all over the country. It is still fresh in people's minds and caused a huge sensation. Effect; In April 2003, the company officially announced that it would change the brand name from "FOTILE Kitchenware" to "FOTILE Kitchen Expert", further clarifying its strategy of being committed to the kitchen field with the concept of "concentration, concentration, and professionalism". The name change quickly spread in A deep impression of "FOTILE=Kitchen Expert" has been established among consumers; in June 2005, FOTILE won the title of "China Famous Trademark" and "China Famous Brand"; in July 2006, the "World Brand Laboratory" promulgated the "China Famous Brand" "500 Most Valuable Brands" list, FOTILE ranked first in the industry with a brand value of 3.235 billion; in June 2007, FOTILE ranked first in the industry for the fourth time with a brand value of 3.862 billion; In 2007, FOTILE determined to "China's No. 1 brand of (high-end) kitchen appliances" is the brand goal, and the new development strategy of the FOTILE brand is "driven by professionalism in kitchen technology and becoming a kitchen appliance expert with leading technology and design".
Fotile brand connotation: As a technology and leading kitchen appliance expert, Fotile has been committed to providing embedded kitchen appliances with leading design, humanized kitchen technology, and reliable quality for people and families who pursue high-quality life. , strives to create a caring and considerate user experience for users, and help people realize their dream kitchen life. At the same time, FOTILE is also actively advocating a value: encouraging people to pay more attention to the balance between career and life while pursuing career success, leaving more time to care for their families, enjoy life, and be a true winner.