The trademark was rejected, but you still want the trademark. Generally, they will not apply again, but they will file a rejection review within 15 days after receiving the rejection notice. It is possible that the reexamination was successful, because the trademark rejection was made by the Trademark Office, but the application for trademark rejection was made to the Trademark Review and Adjudication Board. The examination standards of the Trademark Office and the Trademark Review and Adjudication Board are different, as follows: 1. The Trademark Office examines trademarks completely according to the submitted materials, regardless of the actual use of trademarks; And if the reason for rejecting the review involves the actual use of the trademark, the commercial jury will consider it. 2. The Trademark Office and the Trademark Review and Adjudication Board have slightly different criteria for judging whether a trademark is similar: the Trademark Office basically conducts a review according to the review criteria, while the Trademark Review and Adjudication Board will comprehensively consider various factors. 3. Trademark examination is subjective, and different examiners may get completely different results. Based on the subjectivity of trademark examination, a trademark rejection examination can be filed. Of course, the above is general, specific to each case will be different. However, there is a view that must be wrong, that is, if a trademark is rejected, it must not be applied, or there is no chance of success in filing a case for review. Of course, if the trademark is rejected because there is a prior identical trademark, or the Chinese and English parts are exactly the same as the prior trademark, then it is useless to file a reexamination. Therefore, we can't generally say that the rejected retrial application will definitely pass or the rejected application will definitely have no chance to pass. The value of trademark is intangible and may bring great value to enterprises. Therefore, it is recommended to apply for a trademark to entrust a professional law firm or China company. At present, the fees charged by domestic China companies are not expensive, and applying for trademarks really requires professional knowledge. Therefore, it is not recommended for enterprises to apply on their own.