1956 white rabbit toffee came out. It has been 54 years since today. To tell the story of the white rabbit, we have to start with Mickey Mouse. Before liberation, there was a famous ABC candy factory in Shanghai. Feng Boyong, the boss who was good at doing business, saw Mickey Mouse cartoons all the rage on the beach, especially among children.

A kind of "Mickey Mouse" packaged toffee was designed, and "ABC Mickey Mouse toffee" suddenly became the best-selling toffee in China. Boss Feng's idea of using cartoon characters to do business may be before Mickey Mouse's "biological father" Mr. Walter Disney. According to records, the first Disneyland was founded in 1955.

Related introduction:

White rabbit toffee is a kind of toffee produced in Guanshengyuan, Chinese mainland. Since 1959 was released, it has been loved by people all over the world. The trademark is a jumping white rabbit, and its image is deeply rooted in people's hearts. White rabbit toffee is a white, chewy cylindrical toffee, similar in texture to western bird candy. It is about 3 cm long and has a diameter of 1 cm. Each toffee is wrapped in edible rice paper and then wrapped in wrapping paper.

The predecessor of white rabbit toffee originated from 1943 Shanghai Aipixi Candy Factory. The company's businessmen tasted toffee in England at that time and found it delicious. Half a year later, they copied their own brand of domestic toffee. The packaging adopts the design of red Mickey Mouse and is named ABC Mickey Mouse Candy.

Because the price is cheaper than imported products, it is widely loved by the people. Until 1950' s, the candy company was nationalized, and Mickey Mouse was regarded as a symbol of worshipping foreign things, so the packaging pattern was changed to white rabbit as a gift product for the 10th anniversary of China National Day in 1959.