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Gree sued China National Intellectual Property Administration. Why did Gree do this?

a long time ago, our people's awareness of property rights was very weak, and it often happened that their achievements were stolen by others, and they needed to spend money to buy such things when they wanted to use them. Under the propaganda of the state, Chinese citizens and enterprises have improved their awareness of intellectual property rights and started to actively protect their rights and interests. There used to be a lot of winners of science and technology awards because they didn't apply for patents, and their winning projects were registered by other enterprises. The reason why Gree sued China National Intellectual Property Administration was not a patent matter, but a trademark matter. The reason was that Gree applied for the trademark of Gree Color Circle in 217, but the trademark was subsequently declared invalid by China National Intellectual Property Administration. Next, let's take a look at three reasons why Gree sued China National Intellectual Property Administration. I. Gree wants to restore its registered trademark

Gree applied for the trademark of Gree Color Circle in 217, but the trademark was subsequently declared invalid by China National Intellectual Property Administration. Therefore, if Gree wants to restore Gree's trademark, it must be done by legal means. The value of a trademark to an enterprise is extremely high, and a famous enterprise will not give up its trademark registration for some special reasons. Second, Gree wants to protect the value of its trademark

The reason why Gree Group asked China National Intellectual Property Administration to resume the registration of Gree's trademark is because Gree needs this trademark. The Gree color trademark actually refers to the Gree mobile phone that has received much attention before. We know that every employee of Gree will use Gree mobile phones. If this trademark is invalid, the production of Gree mobile phones will be hindered. Third, Gree's behavior is a kind of protective trademark registration

Gree color circle is the trademark of Gree mobile phone. Gree company began to register this trademark before the launch of Gree mobile phone, in order to protect this trademark from being registered by other companies before the launch of mobile phone. This is an act of protecting its own trademark, so Gree will fight for this trademark.