Gold Medal Creativity, 2-hour Brand Literacy, Perfect Guide to Small and Medium-sized Enterprises Marketing

Gold Medal Creativity: A Guide to Low-cost Effective Marketing and Advertising Creativity is plain, eloquent and practical. It guides readers with simple and easy-to-follow principles, which highlight the fun of creative thinking. Gold Medal Creativity: A Guide to Low-cost Effective Marketing and Advertising Creativity provides the author with a unique personal practice.

from coming up with the first vague idea to the processing and perfection of good ideas. At the same time, it also includes the case analysis of many marketing activities that the author personally participated in, so as to reveal the real secret of establishing corporate brand. If your company is not large enough to build a large marketing team, if you can't spend a lot of money to hire a large advertising company and advertise everywhere.

introduction to brand operation

brand operation is a series of comprehensive planning work with brand as the core, which is a complex system engineering. With the increasingly fierce market competition, the competition among enterprises is more and more obviously manifested as brand competition. Whether an enterprise can cultivate its own famous brands will directly determine its competitiveness in the market.

brand operation refers to the company's name, trademarks of products or services, and other intangible assets that can be different from competitors' signs and advertisements, which constitute the company's unique market image.