PLORY is pride &; The compound word glory means confidence and glory, glory and dreams. As the youngest men's wear brand under the Yilian Group, it has unlimited vitality and vigor. Brand design is inspired by the lifestyle of American elite league Ivy League: study, sports and leisure, annual college competition, holiday travel, etc. These outstanding children have their great dreams and pursuits and maintain the traditional aristocratic temperament. PLORY has followed ELAND's consistent British design style and attracted many young students.
PLORY, a subsidiary of Korea Yilian Group, is the essence of orthodox American classic style. It boldly uses stripe and plaid design, follows the British style, pays attention to uniqueness, brightness and steadiness in color, reinterprets its unique simple and modern American classic style, shows pride through exclusive trademark use rights of Harvard and Yale University in the eastern United States, and shows a sense of abundance through simple American classic clothing. Reinterpretation of concise and modern American classic style
PLORY has a strong English style from the name, and the plaid is a typical Scottish style. Its style and style obviously imitate the rugby brand owned by the classic brand POLO RALPH LAUREN. The brand's spring models are mainly green and yellow; Summer clothes are mainly blue, white and red; Autumn clothes are mainly yellow and navy blue; Winter clothes are mainly warm colors such as navy blue, gray and red.
Bright colors and bold color matching have injected new vitality into the design of clothing. PLORY's academic style is suitable for students to wear, such as stand-up collar shirts and plaid sweater vests, pleated plaid pants, all of which are very academic. The fabrics are mostly natural fiber cotton or wool fabrics. This fabric makes people comfortable and casual to wear, and cotton absorbs sweat and breathes. Many sweaters are designed with cotton thread on their sleeves, which is convenient for exercise. The design styles of clothes are divided into academic style, ocean style, football style and outdoor style, which fully show the elegance of famous Ivy League schools and fully set off noble temperament. Casual, the design will be different. The design of academic style is more colorful and sporty, and the outdoor style pays more attention to the design of taste. An ordinary wool vest adopts the design elements of large V-neck and color-changing edge line. Plory men's wear is deeply loved by all ages. As an interpreter of fashion, we should be highly sensitive to various aesthetic intentions and needs, and be able to grasp its style and connotation through the superficial phenomena of fashion. Although Plory is low-key and casual, there is no lack of nobility, which cannot hide his inner personality.
PLORY's price is higher. Product price in 20 10 year: bow tie 198 yuan, tie 258 yuan, cotton T-shirt 358-498 yuan, sweater 458-698 yuan, jeans 498,598,698 yuan, coat 1000 yuan. At present, the price has increased (20 12). T-shirts are around 498-698, sweaters are between 698- 1698 yuan, coats 1698 yuan and down jackets are over 2000 yuan. As a newly developed brand, its unique charm in design, color and style has really attracted many new consumer groups. Because it is consistent with Elantra's style, adapting to modern couples as representatives of gifts and love declarations is a magic weapon to compete with other brands.