According to relevant news reports, Apple is currently suing the application "Prepear" because the startup's logo design is too similar to Apple's logo, so Apple believes that this company's practice Violate your own brand. Previously, Apple has opposed similar companies, and some companies have changed or abandoned their logos as a result. Apple claims that the startup violated U.S. trademark law
Apple claims that the pear logo may dilute the uniqueness of Apple’s logo and make consumers suspicious of Apple and the startup’s logos and products. It is difficult to distinguish, which largely violates its US trademark laws. Apple has opposed many fruit trademarks proposed by small companies, and many similar trademarks have been modified or abandoned. The founding company launched a petition
Apple believes that the logo of the startup company is composed of a simple design of fruits, which makes it easy to distinguish Apple from the startup company and cause confusion. And it will make some consumers think that the startup company is related to Apple. In response to Apple's lawsuit against the startup, the startup's founder launched a petition. He wrote that the company he founded was a small business with only five employees and could not afford Apple to sue the company. The petition launched by the startup has so far collected more than a thousand signatures. Netizens’ views on this
The company posted online that it did not want people to boycott Apple, but wanted to stick to the company’s position. Many netizens commented on the Internet that this icon does not remind people of Apple and that it is Apple that makes a fuss. Most netizens believe that the founding company's logo is not similar to Apple's and does not constitute infringement. Many netizens on the Internet do not agree with Apple’s action of suing for fruit trademarks. After all, there are too many fruit trademarks. The start-up company's Sydney logo is just one of them. Some netizens also raised questions, asking whether all fruit trademarks with leaves will not be used in the future, or whether eating an apple in the future will also lead to lawsuits from Apple. .
This is not the first time Apple has taken similar action. Apple once even objected to Germany's bicycle lane signs, saying the design resembled Apple's logo. Every company will set a unique logo for its brand, so that people can think of its brand when they see this logo. But there are too many companies in the world, so sometimes it is inevitable that there will be many similarities that lead to conflicts.