The Samson glass bottle can be worth $6 million, mainly because of its unique recognition. The design of this bottle is based on the image of a girl. It is beautiful and safe to use, easy to hold and not easy to slip off. What's even more unique is that the middle and lower part of the bottle is twisted, like the striped skirt worn by a girl, while the middle part of the bottle is round and plump, like a girl's buttocks. This bottle design makes the Coca-Cola Company's brand image more prominent and easily distinguishable from other peer brands.
In addition, after using Samson glass bottles as the packaging of Coca-Cola, Coca-Cola's sales grew rapidly, doubling in two years, bringing hundreds of millions in returns to the company. This extremely special bottle-shaped packaging made Coca-Cola's brand image well-known to everyone, so that in the 1990s, when Coca-Cola re-launched this classic bottle shape, it was still popular in the market.
Therefore, the value of the Samson glass bottle is not only reflected in its beauty and practicality, but also in its uniqueness and strategic value as the brand identity of The Coca-Cola Company.