Watson's OB series means OWN BRAND, and its full English name is own brand.

Before p>26, Watson's personal care products store (hereinafter referred to as "Watsons") had not yet entered the second-tier cities in China, but the products such as bird's nest essence beauty whitening mask, collagen hand cream and pink cotton pad with registered trademark of "Watsons" were already famous, and their reputation in the second-tier market was even as good as that of some well-known brands.

Watson's own brand products have attracted people's attention, which is closely related to its market strategy of "innovation, high quality and low price". For example, from the price point of view, Watson's own products are 2% ~ 3% cheaper than similar products. With its own brand, Watson has transformed from a terminal retailer to a product direct seller, and it has become smoother and smoother on this road;

in 8 years, Watsons has developed more than 2, kinds of its own brand products. By the end of 28, the proportion of its own brand goods has accounted for 15% of the total number of goods in the store, while its own brand sales accounted for 1% of the total sales and its market share accounted for 34%.

Extended information

The products of Watsons Personal Care Store can be described as all-encompassing, including 25, kinds of cosmetics, medicines, personal care products, fashion accessories, candy, heart cards and gifts, which are mainly divided into two parts:

First, Watson's own brand, including cosmetics and personal care products; Second, there are many other brands of nursing products, such as Procter & Gamble, and Maybelline and Avon also have counters in their stores. Of course, the products are not only for women, but also all kinds of foreign-made foods are enough for male diners to feast on.

Watson's official website-About us

Baidu Encyclopedia-Own brand.