Suining White Goat applies for geographical indication product protection, which will promote and protect the "Suining White Goat" regional brand, promote the development of Suining White Goat industry, enhance market competitiveness, expand product exports, and increase farmers' income. Geographical indications are of great significance and are one of the categories of iconic intellectual property rights. “Geographical indication products” are what were previously called “region of origin products”, which are products produced in a specific region and whose quality, reputation or other characteristics essentially depend on the natural and human factors of the place of origin. Products named after geographical names are widely used in many fields such as agricultural and sideline products, traditional industrial products and handicrafts internationally. The implementation of registration protection of geographical indications is a common practice in the EU and many countries around the world, and is also a requirement of the relevant provisions of the World Trade Organization's "Trade-Related Aspects of Intellectual Property Rights Agreement". Therefore, geographical indications are not only an indication of origin, but also a quality mark, and more importantly, a kind of knowledge property.
Declaring for geographical indication product protection effectively improves the market competitiveness of "Suining White Goat". As a trust mark for the quality of agricultural products, geographical indication product protection is not only a general mark identifying the origin of goods, but also It also serves as a certification and guarantee for the quality and reputation of its products. In the long-term economic exchanges, geographical indication products have become synonymous with a specific product (with specific quality), so that when consumers see the product with the name of the geographical indication product, they will think of the excellent quality and quality of the product. Reputation or other unique qualities that are different from similar products often play a decisive role in consumers' shopping choices. Therefore, applying for geographical indication product protection can improve the market competitiveness of agricultural products and play the role of turning silver into gold. It is an important guarantee for the Suining white goat breeding industry to become bigger and stronger. It is also an important guarantee for the Suining white goat breeding industry to continue to reproduce. It is the first choice way to benefit the people of Suining.
In recent years, our county has adhered to scientific guidance of innovation and vigorously implemented three renewal projects of variety, technology and industry, which has greatly improved the comprehensive competitiveness of Suining white goats. The development of agriculture and rural economy has entered a new historical stage. The demand for agricultural products is becoming more and more diversified and high-quality. The country is vigorously adjusting the agricultural structure. In optimizing the structure of animal husbandry, we must give full play to local characteristics, create famous brands, and move forward. Regionalized and large-scale production. As my country joins the WTO, trade barriers will be gradually removed, and our country's low-priced and uncompetitive agricultural products will be squeezed out of the domestic market by foreign products. Judging from the market conditions, the prices of corn and soybeans in my country are about 25 and 40 respectively higher than the international market. They are not competitive. Our grain market will be affected, and low-priced grain will bring down the overall cost of the livestock industry, while foreign livestock Product prices are much higher than domestic prices. The meat-to-grain price ratio in the United States is generally 14-20:1, while the meat-to-grain price ratio in my country is only 9-13:1. The cost is lower than internationally. In particular, livestock product processing relies on low labor prices, which will It has strong competitiveness. Experts predict that the export of livestock products may have great development, and there is great hope for the internationalization of livestock products. Especially in the international market, beef and mutton consumption has been popular due to their high protein, unique and delicious flavor. Suining white goat has excellent skin, good meat and delicious taste, and the geographical indication is very conducive to entering the international market.
The per capita arable land in Suining is less than 1.3 acres. Traditional and single grain production has no way out. It needs to develop characteristic agriculture and establish an organic and coordinated development of the "grain-economic-feeding" three-dimensional planting industry structure. The new model will promote the industrial production of forage and goat feed industry and form a new circular economy ecological agricultural system that combines "planting, raising and processing" with mutual promotion of agriculture and animal husbandry. The sustainable development of animal husbandry has broad prospects.
The protection of geographical indication products effectively guarantees the quality and characteristics of "Suining White Goat" and provides a "protective umbrella" for the county's characteristic industries. The protection of geographical indication products has always been an important part of international intellectual property protection. The protection of geographical indication products for agricultural products is related to the maximization of the value of local natural and human resource advantages, the healthy development of traditional advantageous agricultural products and the improvement of their market competitiveness, and the vital interests of farmers.
For example, Taixing City - Taixing Ginkgo, Shaoxing City - Shaoxing Rice Wine, Jinhua City - Jinhua Ham, Zhenjiang City - Zhenjiang Balsamic Vinegar, Wenshan City - Wenshan Panax notoginseng, Luzhou City - Luzhou Laojiao, Suzhou City - — Suzhou Biluochun, Laiyang City — Laiyang Pear, Pingyao County — Pingyao Beef, etc. Compared with similar products, Suining White Goat is becoming more and more popular due to its high protein, low fat, low cholesterol content, fine meat, fresh taste, low odor, warm sex and health care. I believe that the geography of "Suining White Goat" The successful application for trademark product protection will also make Suining, an ancient place name, and its characteristic products famous at home and abroad.
Suggestions on accelerating the application for the protection of the "Suining White Goat" geographical indication product
1. The establishment shall be led by the government office and include quality supervision, agriculture, industry and commerce, science and technology, sheep industry associations, etc. The "Suining White Goat" geographical indication product protection application leading group formed by the department.
2. Convene a meeting of the leading group members of the "Suining White Goat" geographical indication application, deploy work tasks, and strive to submit pre-examination materials to the Jiangsu Provincial Quality Supervision Bureau as soon as possible.
3. We sincerely request the county government to allocate 550,000 yuan for application, review, registration and other expenses. (Including costs of 80,000 yuan for printing and distributing "Suining White Goat", "Suining White Goat Operating Procedures", geographical indication product protection promotional materials, production of CDs, reporting materials, trademark registration, news media publicity, etc.; relevant personnel from the application office went to Beijing , Nanjing and other places, the consulting fee is 20,000 yuan; the cost of writing 5 review reports by provincial agricultural experts and scholars is 20,000 yuan; the provincial organization of more than 10 experts pre-examination fee is 80,000 yuan; the State Origin Office organizes more than 20 experts from across the country to review in Beijing , 250,000 yuan for board and lodging, expert review fees, and Suining declaration and processing fees; the state formulated the "Suining White Goat Geographical Indication Product Protection Standards" and promulgated the implementation fee of 50,000 yuan; the National Geographical Indication Management Office organized experts to Suining County The on-site inspection fee is 40,000 yuan, and the provincial inspection fee is 10,000 yuan)
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The Suining White Goat Jiangsu Provincial Local Standard was officially released and implemented: After more than two years of gestation, Suining County’s first provincial local standard - the Suining White Goat Jiangsu Provincial Local Standard has recently passed the provincial quality and technical supervision The Bureau approved the formal release and implementation.
The standard was jointly declared by Suining County Forestry, Animal Husbandry and Fisheries Bureau and Quality Supervision Bureau in early 2005. It was approved by the Provincial Quality Supervision Bureau that year as one of the annual local standard formulation plan projects and was issued by the County Forestry, Animal Husbandry and Fisheries Bureau. The Bureau, Quality Supervision Bureau and Jiangsu Riverside Agricultural Science Institute*** jointly completed the project. The standard mainly stipulates the breed characteristics, appearance characteristics, growth and development, production performance, etc. of Suining white goats.
The official release and implementation of the Jiangsu Province local standard for Suining White Goat marks that Suining White Goat products have scientific authority in many aspects such as breed selection and purification, resource protection, quality identification and quality inspection. , standardized and unified standard basis and strict definition will play a positive role in stabilizing the genetic performance of Suining White Goat, protecting its excellent quality, preventing breed degradation and increasing its own brand value and popularity.