As the first step in brand building, trademark application is particularly critical because it is related to the future development of an enterprise. So what is the meaning and importance of trademarks? If we sort it out carefully, we will find that if products and services are the foundation of an enterprise, then the trademark is the solid armor on the outside. Why is this armor so important?

(1) It has the function of distinguishing the origin of goods or services. The use of trademarks can distinguish the most important and essential functions and sources of different goods or services, and guide consumers to recognize the brand for shopping or consumption. In modern society, there are hundreds of manufacturers of the same product, and services with the same performance are everywhere. Which product or service should consumers choose? Trademarks can help consumers achieve identification purposes. Since trademarks are the "face" of goods or services and represent the reputation of producers or operators, trademarks can play a role in guiding consumers to obtain satisfactory goods or services.

(2) It can promote producers or operators to improve the quality of products or services. The quality of goods or services is the basis of trademark reputation. While guiding consumers to recognize the brand for consumption, it also encourages and promotes producers or operators to strive to improve the quality of products or services in order to maintain their trademark reputation. Registered trademarks and designated goods or services interact with each other. Trademark reputation can reflect quality, and stable quality can improve trademark reputation. After consumers repeatedly consume a certain brand of goods or services for a long time, they can develop a sense of consumer trust in their minds. If there is no trademark, consumers will have countless thoughts when making purchases, and even if they are deceived, they will have nowhere to check. The use of registered trademarks for goods or services increases customers' sense of security in consumption items. Even if their consumption is damaged, they can quickly find out the source, file a claim and recover the losses. Although a trademark is not a sign of the quality of goods or services, it can attract consumers to continue to consume the same trademarked goods or services through their consumption practice. Therefore, registered trademarks play a role in ensuring stable quality and promoting quality improvement to a certain extent.