Taobao shop name infringement avoidance will not delete the link. In fact, the seller's store name is complained by the right party. Whether it constitutes infringement or not, the seller's single piece or all the store goods will not be deleted. The biggest impact is that the relevant areas of the store name will be deleted. Although the goods in the seller's store will not be deleted, the operation of the store will still be affected. If it violates the rules for the first time, the Taobao platform will deduct points. After that, 2 points will be deducted for each violation. If the infringement of the store name is serious, 6 points will be deducted each time, and the corresponding store name decoration area information will be deleted, and the store will be closed after 12 points have been deducted.

1. Will the link be deleted when the name of Taobao shop is infringed?

Taobao shop name infringement avoidance will not delete the link.

1. In fact, the seller's store name is complained of infringement by the right party. Regardless of whether it constitutes infringement or not, the seller's single item or all the store goods will not be deleted, and the biggest impact is that the relevant areas of the store name will be deleted.

Taobao platform has relevant rules that Taobao, which infringes intellectual property rights, will delete the goods or information on the Internet that infringes intellectual property rights. Therefore, if the seller infringes on the store name, the Taobao platform will delete the relevant areas of the seller with the store name, and the goods will not have much impact.

2. The seller is complained of infringement by the right party because of the store name. Even if the complaint is established, the Taobao platform will not delete the seller's single or all of the store goods, but only the information related to the store name.

If the store names of the seller and the complainant are very similar, or identical, and the name of Taobao, the complainant, is registered as a trademark, the novice seller will constitute trademark infringement, then Taobao will delete the decoration area information of the corresponding store name according to the qualification certificate provided by the complainant and the link of the infringing store, and will not delete the single item or all the store goods, so the novice seller need not panic when receiving the news of the store name complaint, fearing that the goods will be deleted.

3. The seller is complained of infringement by the right party because of the name of the store. If the complaint is not established, the seller's store will not have any impact, and the goods will not be deleted.

Taobao stipulates that after the right party initiates a complaint against the seller, the seller can enter the proof stage. In the complaint stage, the seller gives evidence. If it does not constitute infringement in the end, the seller's store will not be affected, and the single or all store products will not be deleted on Taobao platform, and the corresponding store name decoration area information will continue to exist.

4. Although the goods in the seller's store will not be deleted, it will have an impact on the operation of the store and even deduct points.

If the seller's shop name constitutes infringement, it is illegal. Although the goods in the seller's shop will not be deleted, the operation of the shop will still be affected. If it violates the rules for the first time, the Taobao platform will be deducted, and then 2 points will be deducted for each violation. If the shop name infringement is serious, 6 points will be deducted each time, and the corresponding store name decoration area information will be deleted, and the store will be closed after 12 points are deducted.

second, will Taobao merchants be penalized if they are complained of trademark infringement?

Yes, Taobao Store is complained of trademark infringement, and the official will make corresponding penalty points according to the seriousness of the infringement:

1. If the seller improperly uses the rights of others, 2 points will be deducted each time;

2. If the seller improperly uses other people's rights, if the circumstances are serious, 6 points will be deducted each time, and 48 points will be deducted each time if the circumstances are serious for three times or more;

3. If the seller improperly uses the rights of others, if the circumstances are particularly serious, it will be regarded as a serious violation, and 48 points will be deducted each time.