Qujiang Cultural Tourism is not a state-owned enterprise. Qujiang Cultural Tourism refers to Xi'an Qujiang Cultural Tourism (Group) Co., Ltd., which was invested and established by Xi'an Qujiang Cultural Industry Investment (Group) Co., Ltd. in July 2004 under the leadership of Xi'an Qujiang New District Management Committee. A large cultural tourism enterprise group. The company's registered capital is RMB 354 million, total assets are RMB 1.959 billion, and net assets are RMB 440 million.
Business scope and operating scenic spots
Qujiang Cultural Tourism’s business scope covers tourism industry research, tourism project planning, scenic spot investment and operation management, tourism catering hotels, tourism product development, and travel agencies , tourism real estate and tourism management output and other full-chain cultural tourism industry clusters. It operates a number of theme parks, including:
Datang Furong Garden: China's first large-scale royal garden-style cultural theme park that fully displays the style of the prosperous Tang Dynasty. It has been awarded the "China Famous Trademark" Honorary title.
Qujiang Ocean Park: the first marine theme park in Northwest China and a national marine science education base.
Big Wild Goose Pagoda Scenic Area: Known as Xi'an's "city living room" and Shaanxi's "cultural business card".
In addition, there are Tang Daci’en Temple Ruins Park, Qujiang Pool Ruins Park, Tang City Wall Ruins Park, Han Kiln Ruins Park and Qin II Mausoleum Ruins Park, etc., which together constitute Qujiang. Cultural Tourism has a huge matrix of cultural tourist attractions.
Projects combining culture and tourism
In addition to theme parks, Qujiang Cultural Tourism has also launched a series of cultural tourism projects, such as Yuyan Palace, Yuejiang Tower, Hanyang Pavilion, Themed catering brands such as Jinyuan Pavilion provide tourists with an authentic Shaanxi food experience. There are Tang culture-themed hotels such as Tanghua Hotel and Fanglin Garden, allowing tourists to feel the cultural atmosphere of the prosperous Tang Dynasty during their stay. There are also the Shaanxi intangible cultural heritage base "Qujiang Hudian", the world intangible cultural heritage "Dongcang Drum Music", the large-scale Tang Dynasty musical "Dream Back to the Tang Dynasty" and China's only high-altitude manned helium balloon project "Qujiang Eye" " etc., which greatly enriches Xi'an's cultural tourism project matrix.
Events and Brand Communication
Qujiang Cultural Tourism also enhances its brand influence and attracts tourists by organizing various festivals and activities, such as the International Popular Music Festival, Shangsi Festival, International Light and Shadow Art Festival, etc., these activities are developing into major festival event brands that are well-known throughout the country.
Management System and International Certification
Qujiang Cultural Tourism adheres to Qujiang New District’s development purpose of “establishing the district with culture and revitalizing it with tourism”, constantly innovates, seeks change, and forges ahead with determination. The company has successfully passed the international certifications of ISO9001 quality management system, ISO14001 environmental management system, and OHSAS18001 occupational health and safety management system, and established a cultural tourism industry management system with international standards.
Social Honors and Contributions
Qujiang Cultural Tourism has received numerous accolades, and its units have won numerous awards including "National Youth Civilization Award", "National Greening Model Unit", " It has won more than 10 national honors, including "World Cultural Tourism Destination", and more than 200 provincial and municipal honors and awards.