Calvin Klein(CK)/Introduction
Introduction to Calvin Klein
Calvin Klein Company was founded by Calvin Klein (CK) Calvin Klein and Barry Schwartz (Barry Schwartz) founded in 1968, headquartered in New York, USA.
Calvin Klein was born in New York, USA in 1942. He studied at the famous New York Fashion Institute of Technology (F.I.T.) from 1959 to 1962 and served as an assistant designer to Dan Millstein from 1962 to 1964. , worked as a freelance designer from 1964 to 1968. In 1968, he co-founded the Calvin Klein company. In 1991, the company was reorganized.
Introduction to Calvin Klein
Calvin Klein is considered by many to be the top fashion designer in the United States. In addition to high-end, high-grade classics, its product range is also an advocate of fashionable genderless perfumes and denim clothing targeted at young people.
From the establishment of his own company in 1968 to the present, Calvin Klein has been in the fashion industry for thirty years, enjoys a high reputation, and is considered a representative figure of American fashion today. He believes that today's American fashion is modern, minimalist, comfortable, gorgeous, casual yet elegant, which is also Calvin Klein's design philosophy. He said: I also found that the essence of American style also has international characteristics. Just like New York, it is not a typical American city, but a typical international city. The same goes for London, Tokyo or Seoul. People living in these cities respond to my designs because their lives and needs are very similar. No matter where modern people live, they all have their own unique characteristics.
Minimalist style is Calvin Klein’s registered trademark in design, and it is also a popular trend today. But when minimalist style is no longer a popular trend, will it change? Regarding this question, the confident Calvin Klein once said that I think my design philosophy is more towards modernism, and I will continue to focus on aesthetics - tending to emphasize a pure, simple, relaxed and elegant spirit. I always try to express purity, sensuality, elegance, and I also try to be consistent and true to my dreams. I think people will understand better what I want to present, and they will appreciate it and respond positively to it.
Calvin Klein is a designer with a very keen sense of fashion. In recent years, he has successively popularized the style of underwear and outerwear. New Length (new length) knee-length skirts, asymmetrical skirts, etc. were first launched by Calvin Klein. His designs are a guarantee of best-selling and popularity for fashion buyers. At the end of the century, Calvin Klein believes that future fashion will become more and more casual and elegant, focusing on highlighting the advantages of the figure in fresh and simple silhouettes.
Calvin Klein is not only a master of fashion design, but also a great business acumen and a master of advertising creativity. In the late 1970s, he entered the denim clothing industry and hired Brook Shields, a young star who had just grown up at the time, to be the advertising girl for his denim clothing. This was the beginning of many of Klein's controversial advertisements: Youth Shields shook her flowing hair, put one hand gently on her hip, and said the world-famous advertising slogan in a magnetic voice: There`s nothing between Calvin and me (Calvin and I are intimate), This is implying that she is not wearing underwear! In the 1980s, the denim clothing industry was not very dynamic. Klein took this opportunity to show off its talents in the underwear and perfume industries. From then to now, the fragrances Obsession, Escape, Eternity, CKOne, CK Be, and Contradiction launched by CK have all been loved by consumers without exception, which has attracted public opinion. The numerous advertisements of all kinds are indispensable.
One of the important styles of Klein's products is sexy, so this feature is fully utilized in his advertisements: his advertisements often use nude portraits, aiming to create a perfect and artistic look. image; but sometimes Klein also plays around with the edges. For example, in its underwear advertisements, it used an underage female model to pose in erotic underwear, which caused a lot of controversy and was also criticized by the British Advertising Standards Agency. interference. Sexiness in Calvin Klein's concept is diverse, so the skinny and decadent past of the past have been missing from his recent advertisements, replaced by a group of energetic, youthful and healthy young people with bright smiles, that passionate Charm easily captures the hearts of consumers.
Calvin Klein said that he wants to design clothes for modern women who are active in social life and family life, and seek a balance between them. They are a group of women who value their souls, look kind and kind, but don't spend much time in front of the full-length mirror. They want an effortless, casual yet elegant look and I believe this is where fashion will be in the future. In terms of appearance, Calvin Klein women are fresh, naturally beautiful, and not unreally charming.
Calvin Klein has always adhered to perfectionism, and every piece of Calvin Klein fashion is perfect. Because it embodies the full New York lifestyle, Calvin Klein's clothing has become the favorite brand choice of the new generation of professional women. Has a large number of loyal fans such as Julia Roberts, Helen Hunt, and Jennifer Aniston.