1, the layout of Wangpu is very important.

Nielsen Norman Group is an American company specializing in the usability of websites and products. It uses accurate "eye tracking devices" to study the web browsing behavior of web surfers. After research, it is found that most users' browsing eyes are "F" shaped, and users tend to read long sentences at the top of the web page, instead of reading long sentences as the web page looks down.

Therefore, when we set up the layout of Wangpu in Ali International Station, we should put important information on the top left of the page. Pass the information that customers want to know and convey to customers at the first time, and reduce the visual fatigue of customers' browsing.

2. It is very important to choose the color of Wangpu.

1) When the Wangpu of Ali International Station is renovated, it must first conform to the browsing habits of customers, do not blindly pursue novelty, and do not use some dazzling colors as the main color;

2) Secondly, it should conform to the characteristics of the industry. Don't use too many colors in the design of the homepage of Wangpu. Too many colors will lead to confusion and visual fatigue, and attract customers' attention;

3) It should be consistent with the overall style of the product and highlight the advantages of the product. It should be concise, refreshing and focused so that customers can find the information they need quickly. At the same time, it attracts customers' attention and arouses customers' desire to browse and buy. Understand the information and brand of Wangpu's homepage, and choose the color that can enhance this information. For example, if you are designing a lovely and childlike toy company, you should choose soft, warm, lovely and lively colors, such as yellow and pink.

4) Please consider the functional color when selecting the color wheel. Establish functional colors for key information parts, such as titles and hyperlinks;

5) We can understand the customer base according to the ethnic characteristics of the target customers, and cultural differences may cause different reactions to colors. Different regions and different age groups will have different reactions to colors. Therefore, it is necessary to closely focus on the needs of customers, so that overseas customers can feel your specialty and that you are the supplier they are looking for.

6) Pay attention to timeliness when choosing colors. If you choose the current popular color, you should always pay attention to the dynamic changes of the market, because consumers will soon feel numb to the popular color.

3. Marketing-oriented is the ultimate goal of Wangpu Decoration.

1) If you want to create a marketing-oriented Wangpu decoration, you need to collect a lot of data, make a detailed analysis, and then further apply the visual merchandising concept to make Wangpu flourish. A well-decorated Wangpu can quickly enhance the brand value of the company, enhance the market competitiveness, and seize the opportunity when operating Ali International Station.

2) We need a professional planning team to plan excellent copywriting with unique creativity and add unique colors to our store.

3) Professionals with avant-garde design concepts need to adopt professional decoration techniques, including setting up window pictures, carousel poster pictures, multilingual display, image processing of main products and so on.

Tip:

1, window picture: clear and beautiful, highlight the key points, and remember not to split the picture, which is not conducive to the customer experience.

2, carousel poster map: highlight the selling points of products, and display the advantages of products in a circular carousel.

3. Multilingual display should link different national languages and nest different national flags according to major channel markets.

4. Image processing of main products: packaging design of main products and beautification of individual product images to highlight the advantages of main products.