"Double Eleven" refers to November 11th every year, which is a large-scale shopping promotion carnival day represented by e-commerce in China. Originally, it was Singles' Day. Since October 1st, 29, when the Mid-Autumn Festival was celebrated together, on November 11th every year, large e-commerce websites represented by Tmall, JD.COM and Suning.cn generally used this day to carry out some large-scale discount promotion activities to increase the sales quota, which gradually became the largest commercial promotion carnival on the Internet in China.

"Double Eleven" not only makes e-commerce keen on promotion, but even operators have begun to engage in promotion activities. Alibaba Group Holdings Co., Ltd. filed an application for registration of the "Double Eleven" trademark with the State Trademark Office on November 1, 211, and obtained the exclusive right to use the trademark on December 28, 212. At the end of October 214, Ali issued a notice saying that Ali Group had obtained the "Double Eleven" registered trademark.

On November 11th, 217, the total transaction volume (GMV) of Tmall double 11 Global Carnival reached RMB 168.2 billion, with mobile transactions accounting for 9%. * * * generated 812 million logistics orders, covering more than 22 countries and regions. JD.COM's order amount is locked at 127.1 billion yuan. Except for the transaction data released by Tmall and JD.COM, e-commerce platforms such as Suning and Gome did not release specific figures, but they all said that they were significantly higher than last year.