The animation tells the story of the violent policeman Michelin and the evil Uncle McDonald in a Hollywood-style world composed entirely of trademarks. Interestingly, the trademarks appearing in the short film even include "virtual" brands, such as the Buy N Large company logo in "Wall-E".

In this trademark world, everything is composed of real or virtual trademarks (Logo), characters derived from trademarks, vehicles with OEM trademarks, houses with trademarks, everything. Everything is like this. And the police in the shape of Michelin tires and McDonald's iconic evil clown staged a highway police blockbuster...

In "The World of Logo", cars and urban buildings , restaurant waiters, pedestrians on the street, and even the entire galaxy are all made up of logos. Every Fortune 500 corporate logo can be found in this short film. At the beginning, the "Michelin" plainclothes policeman sat in the Chevrolet graffiti car, the "Esso" girl became the hot waitress serving the dishes, the "Pringles" duo acted as obscene monsters, and the "Kentucky Fried Chicken" grandpa passed by and ran away. A bit of a trap. The limelight was given to the young and strong "Ronald McDonald". This time he played the role of a gangster, full of violent "germs", racing on the highway, kidnapping children, and shooting wildly at the police with a "RAF" gun. What appeared on his face was The evil smile of the "Joker".

Subsequently, the film showed the ground cracking in "2012", the city was covered by oil spewing from the ground, and only an isolated island, an "Esso" hottie and a little boy were left in the world. At the 13th minute, the film sounded the old blues song of the 1970s: "I Don't Want To Set The World On Fire", pushing environmental protection and anti-materialism to a climax.