The whole logo is an artistic deformation of the English letter CAC; CAC is the abbreviation of English Chery Automobile Company, which means Chery Automobile Co., Ltd. in Chinese; A in the middle of the logo is a variant of the word "people", which represents the company's people-oriented business philosophy; The C characters on both sides of the sign surround upward, just like a person's two arms, symbolizing a kind of unity and strength, forming an oval earth.

The middle A extends upward at the fracture above the ellipse, which means Chery has unlimited development, unlimited potential and unlimited pursuit. The whole logo is a cross-deformed design of the letters W and H, which is the initial letter of the word "Wuhu", indicating that the company's manufacturing place is Wuhu, Wuhu City, and the local government has been trying to do automobile projects for a long time.

Second, Southeast Automobile

The shape of "Pengniao" is composed of the initials of "South" and "East", which means southeast car.

"Pengniao"' s head modeling design, with its head held high from the southeast, shows the vigorous and powerful enterprising spirit and ability of the enterprise.

Ellipse symbolizes a constant sense of energy, more like a heart that always pursues progress and Excellence.

The soft lines in the rigid center highlight that Southeast Auto is a good car with "stability, practicality and high quality".

Third, BYD.

In 2007, BYD's logo was changed from the old logo of blue sky and white clouds to a logo consisting of only three letters and an ellipse.

BYD's new logo will no longer use the original blue and white colors, and the pattern will be oval, and light and shadow elements will be added. Great changes have taken place in the arrangement of fonts and the colors of graphics, highlighting the essence of BYD's innovation, technology and corporate culture and injecting new connotation and vitality into BYD's brand.

BYD executives revealed that BYD's new logo is more concise and intuitive, with international elements. Through this renaming, BYD Auto will focus on the goal of building an international brand, comprehensively promote the promotion of international brand awareness at all levels of Industry-University-Research sales, continuously enhance the market insight of enterprises, and finally realize the high quality and high gold content of BYD brand.

Fourth, FAW.

The core element of China FAW Visual Identification System takes the word "1" as the visual center, and the word "steam" constitutes an eagle with wings spread, which constitutes a visual scene of the eagle soaring in the blue sky, implying that China FAW Eagle hits the sky directly and flies high.

Five, Kay wing

Yi Kai is actually a subsidiary of Chery Automobile, and the symbol of Yi Kai means Wings of Triumph. The English name COWIN, logo evolved from the enterprise name, meaning "Wings of Triumph".

Chinese name: Yi Kai.

Yi Kai: (Wings of Victory) "Kai" means victory and triumph, and "Wing" means Wings of Victory.

Kay: The wind is blowing from the south. (From: The Book of Songs, Brave Wind and Open Wind) Interpretation: A breezy breeze blows from the south, nourishing everything.

Wings: vigorous wings, (from: Selected Works of Song Yu) Interpretation: Flying high is a metaphor for people's excitement.

Logo interpretation

The logo evolved from the enterprise name, meaning "Wings of Victory".

V-shape represents victory, triumph and value, which shows that realizing customer value and social value is the way for enterprises to realize self-value.

The "wing" is the wing of soaring, which indicates that the enterprise is vigorous and soaring.

Baidu Encyclopedia-Chery Automobile

Baidu encyclopedia-southeast automobile

Baidu Encyclopedia-BYD

Baidu encyclopedia-China FAW Group Co., Ltd.

Baidu Baike-Yi Kai Automobile Sales Co., Ltd.