1, their profit models are different. Agents provide services to product enterprises and then collect commissions from them, while dealers do not. Their profit is to collect the price difference of products, that is, enterprises sell products to distributors, and distributors sell them to customers and collect the price difference.

2. In addition, the risk of agents is not high. Agents only provide certain services, so there is no risk. However, dealers will have certain product risks.

3. In addition, the agent will not own the ownership of the product, but the dealer owns the ownership of the product, because the dealer bought the product from the original factory.

Finally, generally speaking, the relationship between dealers and manufacturers is long-term and stable, which basically improves online sales and offline sales, while agents are not.

operate

1. Establish a comprehensive communication system platform among headquarters, distributors and franchisees, and keep in touch in time to facilitate business exchanges between the two parties. For example, Ren Woxing's internal Tiantong system can timely and accurately release product business information and share it with 500,000 agents.

2. The headquarters of the company should maintain its strong position, and the following distributors and franchisees should not be easily separated or independent. Always establish that the corporate headquarters is the legitimate owner of the business model, and brand intellectual property rights such as trademarks, patents and packaging design belong to the corporate headquarters.

3. Distributors and franchisees sign letters of responsibility with the headquarters, stipulating the responsibilities and obligations of both parties, and both parties exercise their responsibilities and obligations according to regulations.

Distributors and franchisees must act in accordance with the rules and regulations of the headquarters, and cannot make their own rules and regulations separately. Headquarters should communicate with them in time, so that dealers and franchisees can maintain the same service standards and price system as headquarters.

5. Dealers and franchisees require the decoration inside and outside the store to be consistent, with uniform signs, and are not allowed to change at will.