Lotus gourmet powder is obviously at the end of its tether, and has even put its own trademark up for auction. You know, lotus gourmet powder has been a necessary seasoning in our kitchen for decades, and now it's hard to see her in the kitchen. According to the latest news, Lotus Company has started to auction its own trademark as the last card. Today, I will discuss with you how he got to this step.

First, why did he choose to auction his trademark?

As we all know, for a company, the most important thing is their products and corporate reputation. Obviously, the product of Lotus Company passed the test, but in the process of market competition, it was unexpectedly lost to the chicken essence that came from behind. Although lotus gourmet powder has been trying to reverse the situation in recent years, it has not been successful. Now, they have finally begun to plan their own retreat and choose to auction the company's trademark. After all, their company still has a good corporate reputation.

Second, what is the valuation of these trademarks?

A professional appraisal agency has evaluated this. They think the price of these 24 trademarks is about 82.28 million. At present, these trademarks are being auctioned. Judging from the current auction, many people are still very interested in this trademark.

Third, why did it fall into this situation today?

On the one hand, lotus gourmet powder can get where it is today because they didn't follow the trend of the market to make publicity changes, which led to competitors coming from behind. Of course, some people think that there are some conspiracy theories, and some people think that there are some problems in company management, and even shareholders misappropriate company funds for a long time, which leads to the break of the capital chain. This is a very serious food for a well-run company, so it also caused the lotus gourmet powder company to keep losing money.