1. 520

520 (Internet Valentine's Day) is a love festival in the information age. It is also known as "Confession Day" and "Coquettish Day" and is scheduled on May every year. May 20th and May 21st. The festival originated from the close connection between "520" and "Internet Lover" in singer Fan Xiaoxuan's "Digital Love", which is compared to "I love you", and the musician Wu Yulong's online song. Later, "521" was gradually given the meaning of "I do, I love you" by couples. In this youthful, spiritual and implicit festival, "520 (521) 1314 I love you (I will) all my life" is its classic number quotation. On Internet Valentine's Day, people boldly express their love through the Internet or mobile phone text messages, and even send gifts to express love and find love on blind dates. Countless couples gather to register for marriage and hold wedding banquets. Many businesses also take advantage of the opportunity to carry out group purchases, discounts and other promotional activities. Online There is a wave of holiday craze offline. As the number of festival participants increases day by day, 520 and 521 have become hot news reported by various media.

2. 11.11

"Double Eleven" refers to November 11 every year. It refers to the large-scale shopping promotions represented by e-commerce that have emerged across China. Carnival day. Since October 1, 2009 and the Mid-Autumn Festival were celebrated together, on November 11 every year, large e-commerce websites represented by Tmall, JD.com, and Suning.com generally use this day to carry out some large-scale discount promotions to increase sales and gradually become the largest commercial promotion carnival on the Internet in China.

"Double Eleven" not only makes e-commerce companies keen on promotions, but even operators have begun to engage in promotional activities. Alibaba Group Holdings Co., Ltd. filed an application for "Double Eleven" trademark registration with the National Trademark Office on November 1, 2011, and obtained the exclusive right to the trademark on December 28, 2012. At the end of October 2014, Alibaba issued a notification letter, It is said that Alibaba Group has obtained the "Double Eleven" registered trademark. On November 12, 2015, the seventh Tmall Double 11 Global Carnival came to an end, with a full-day transaction volume of 91.217 billion yuan, of which wireless transaction volume was 62.642 billion yuan, accounting for 68.67% of the total.

On November 11, 2016, unaudited data from the Alibaba platform showed that at 0:06:58, the transaction volume (GMV) of the Tmall Taobao platform exceeded 10 billion yuan. At 15:19 on November 11, it broke last year’s Double Eleven transaction volume record of 91.2 billion yuan. At 24:00 on the 11th, Tmall’s Double Eleven full-day transaction volume exceeded 120.7 billion.

3. 12.12

Double Twelve, as the name suggests, is December 12th. Following Taobao’s Double Eleven, news came again from Taobao that on December 12, the largest online shopping feast of the year will be launched, and it will continue last year’s “crazy shopping” event. Referred to as Double Twelve or Taobao Double Twelve.