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What's the difference between "domestic products" and "national situation"?
I think the national tide is an upgraded version of domestic products. This year, I saw many platforms on the Internet focusing on the theme of national tide. In fact, domestic products represent the production of China brand in China, and the domestic products themselves are worthy of people's pride, whether it is Huawei, DJI, BYD and other enterprises in the field of science and technology, or Laoganma, Shisanxiang and Wei Long in the field of manufacturing; Have a strong influence!
However, domestic products have been overwhelmed by foreign goods, and they still lack a little warmth in consumer confidence; Of course, this is not because the quality and function requirements of domestic products cannot be met, and the taste level of domestic products has not been reached. Therefore, it is necessary to empower domestic products at this time. What is tide? Trends are trends, fashions and weathervanes. It is also the rhythm of leading consumption! Of course, some products in Guo Chao are foreign. Through packaging and cultural shaping, the label of Guo Chao has been established!
So what is the national tide? In fact, according to the performance of products on the market at present, it is to revive culture, that is, to inherit the 5,000-year-old classical culture of China and integrate it into the design, so that the products have more historical origins and China characteristics. This is a manifestation of the national tide, which really makes Chinese people know more about China culture and experience China culture through products; Let the national tide products go abroad and affect foreign countries! This is the core value of the national tide, and it is more of a communication attribute, aiming at empowering and enhancing the value of products through the classical culture of China!
Of course, there are also many cross-border cooperation of classic cultures and products, such as Xi's terracotta warriors and horses ice cream, Bell Tower ice cream, travel wallet and so on!
The second manifestation of the national tide is brand revival. For example, in recent years, the beverage brands Arctic Ocean, Jianlibao and Hankou No.2 Factory have revived the early brands through classic reproduction and fashion design, and even many local brands have become online celebrity brands, which has great influence! Of course, the brand revival must be memorable, bearing many products recalled by generations. Re-find and reshape the value, so as to re-emerge from the rivers and lakes! The most direct performance in FMCG!
Therefore, the national tide is more about pushing China products to a new height, enhancing the value of products, enhancing people's self-confidence and making people believe in domestic products. On the one hand, it will boost the value of domestic demand, on the other hand, it will make more products in China go abroad and show their national strength. The Internet is the best promotion space, which makes products more vivid through the Internet, especially in recent years, products are not only brand advertisements, but also short videos. For example, in the recent "Snow in the Ice City" on the short video platform, you will find that on the short video platform, it seems that the popularity of foreign products is getting smaller and smaller in recent years, while domestic products are getting hotter and hotter!
Who is the benchmark product of Ice City Honey Snow? What about competing products such as Starbucks, McDonald's and KFC? Huawei, HarmonyOS, Xiaomi, etc. It is popular in scientific and technological products. Although Apple 6 18 sells well, it seems that its popularity has not been high. Why?