It is the American Dodge.

"Dodge" is a car brand headquartered in the United States. The trademark adopts the surname "Dodge" of the Dodge brothers. The graphic trademark is an image of a sheep's head in a pentagon. Two trademarks, the small ram and the big ram, are used on the car.

The founders of the Dodge brand are a pair of brothers who were born in Michigan, USA. The elder brother John Dodge was born in 1864, and the younger brother Horade Dodge was born in 1868. In 1886, the Dodge family moved to Detroit and began their entrepreneurial journey.

Brothers John and Lord Dodge were shareholders and directors of Henry Ford, and their factory originally produced parts for Ford automobiles. Due to Ford's success, the Dodge brothers also benefited from it and began to develop their own company, becoming Ford's rival. The Dodge brothers split from Ford in 1919. Later, Dodge became the backbone of Chrysler Automobile Group.

In the 1890s, bicycles were the main form of transportation in Detroit. In 1897, his younger brother Horide, who commuted to get off work on a bicycle every day, invented the dust-proof bearing. Brother John decided that the brothers would establish the Evans and Dodge Bicycle Company on the Detroit River in Canada.

Three years later, the company was acquired by National Bicycle Company of Canada. The Dodge brothers received $7,500 in cash and the patent rights to the bearings, and this was the beginning of their fortune. They purchased machinery and equipment and rented land at Lafitte and Burbin streets in Detroit. Subsequently, the first Dodge Machine Shop opened in 1901 with 12 employees.

In the first year, Dodge Brothers received a large number of orders. They want to manufacture 3,000 sets of gearboxes, but this requires a large investment in machinery and equipment. If luck played a role in Dodge's success, it was that the Canadian Bicycle Company went bankrupt at this time, and the Dodge brothers were lucky enough to receive its machinery as compensation for using the Horrid bearing patent.

Extended information

For many years, Dodge's Ram logo only raced on the American continent. After the establishment of the DaimlerChrysler Group, it first brought it to Europe, and then to China. It is said that the image of this powerful and down-to-earth Ram was originally chosen by Walter P. Chrysler in 1932 - four years after Chrysler took ownership of Dodge.

Walter believed that this bighorn ram symbolized the king of the road and fit in well with Dodge's simple sales slogan - reliability.

No matter how reliable the Dodge car is, the ram mark itself is quite reliable. In 1914, the first cars built by brothers John and Horace Dodge came out, with a circular logo on them.

First of all, there is a ring inside the circle with the words "Dodge Brothers Cars" on it. Inside the ring is a global map. There are two intertwined triangles in the center of the map. In the middle are the same interlaced capital letters. "D" and "B". "D" and "B" are the abbreviations of "Dodge Brothers", the triangle represents the Greek letter "D", and the two triangles also represent "Dodge Brothers".

The meaning of the entire car logo is quite obvious: Dodge cars will gallop around the world. However, the beautiful meaning cannot be wishful thinking. Even if it is just a car logo, the consideration of reliability cannot be ignored.

At the time, the two intertwined triangles were accused by some people of being a Jewish symbol, while the entire car logo hinted at the Jewish ambition to conquer the world. There were rumors that there was secret Jewish funding behind Dodge.

Under pressure, Dodge was forced to abandon the round logo. The honest yet fierce ram is obviously easier for people to accept, so it has continued intermittently to this day, although it has gone through many twists and turns and its fate has been quite bumpy.

Reference materials

Baidu Encyclopedia of Dodge