Johnny Walker: the world’s largest whiskey brand. The Johnnie Walker Distillery was founded in 1820 by John Walker, who was only 14 years old. John Walker applied his experience in blending tea to whisky, and began to try to blend whiskey. Before long, the whiskey he blended became famous in Scotland and exported around the world. In 1920, Johnnie Walker was exported to 120 countries around the world. Today, Johnnie Walker is the world's best-selling Scotch whiskey brand and the world's largest Scotch whiskey producer. Johnnie Walker: The Gentleman Who Moves Forward. In 1908, the famous illustrator Tom Browne designed the logo for Johnnie Walker. This is a picture of a gentleman stepping forward: knee-length trousers, work clothes, glasses, hat and cane. The hand is not only used to hold a gentleman's cane, but also to create countless pairs of hands; the spirit of the foot is not only because it is inextricably linked to walking, but also lies in the formation of a spiritual meaning: keep moving forward and never give up. . At the beginning of the 21st century, in order to make its products more international, Johnnie Walker turned the original clear portrait into an abstract shape, thus removing the ethnic characteristics of the original trademark character. Johnnie Walker: Keep moving forward. (Keep? Walking) Keep moving forward is the brand spirit and concept of Johnnie Walker. The Stridingman represents Johnnie Walker's ultimate pursuit of high quality. This is a meticulous spirit, always exploring and moving forward. Johnnie walker product range. The most intuitive feature of Johnnie Walker series whiskey is its rich color. The wine labels are divided into red, black, gold, platinum and blue. According to the different colors, the flavor characteristics of the whiskey are also different, so consumers have the most popular Often referred to as red cards, black cards, gold medals, platinum medals and blue cards.
Red Label: Passionate and energetic. Johnnie Walker Red Label whiskey is blended from about 35 kinds of Scotch whiskey. It has a rich aroma and the characteristics of traditional Scotch whiskey. The rich aroma has a sweet and smoky aroma. It is rich and fresh in the mouth, with a hint of vanilla and strong smoky malt flavor. The wine can be served straight over ice or mixed with a favorite drink. Every color can be cold or warm, but the intense heat of red cannot be found in any color. The red color of Red Label is extremely eye-catching, penetrating, passionate and impulsive. It is suitable for people who have just started dreaming of setting sail, and the price is also the most affordable.
Black Label: The whiskey industry in the bottle. Black Label originated from "Old Highland Whiskey" in 1870 and was officially named "Black Label" whiskey in 1909. Black Label Whiskey is a deep and complex blend of more than 40 Scotch whiskeys, each aged in oak barrels for at least 12 years. Each whiskey matures in a slightly different way due to the intricacies of each region’s different climates and oak barrels. Compared to red cards, the price of black cards is slightly higher. The black brand borrows some symbolic meaning of black to express the uniqueness and some deep charm of the black brand. As the master of the entire color world, black not only means emptiness, but also represents a rebirth of infinite possibilities.
Double Black: The continuation of Black Label’s century-old accumulation and tradition. Since 1909, Johnnie Walker Black Label Scotch Whiskey has been created with the pioneering spirit and genius blending skills of the family master blender. Today, Black Label Strong Edition has become the best-selling premium blended Scotch whiskey around the world. The Black Label Strong Edition is a continuation of Black Label whiskey's century-old accumulation and tradition, and highlights its contemporary personality. Blended with a selection of Scotch whiskeys sourced from deeply toasted aged oak casks. This is a blended whiskey with more real personality and deeper taste. Of course, its price is also more expensive than black label whiskey.
Gold Reserve: The taller version of Johnnie Walker. Before 2012, the name of the gold medal collection was Gold Label. Gold Medal Reserve whiskey was originally created in a limited edition in 1920 to celebrate the 100th anniversary of the Johnnie Walker family. This secret recipe was not available to the world until the 1990s.
Gold Medal Reserve Whiskey is made from carefully selected and rare Clynelish Highland single malt whiskey, distilled together with natural spring water from gold-bearing rock formations. It has a smooth taste, with the sweetness of honey, but still retains the Johnnie Walker's unique smoky flavor. It is smooth, sweet and luxurious, stylish and elegant. If the first three whiskeys are relatively affordable, then the Gold Medal Collection is considered high-end. Gold is a happy and proud color, symbolizing the intelligence possessed by gold medal drinkers. The gold-like color is very dazzling and is a symbol of wealth and power.
Platinum 18 Years Old (Platinum? Label): Private Collection. This is the old Green Label, which was renamed "Platinum 18 Years" after 2012. Platinum 18 Years Old is inspired by the traditional craftsmanship of the Johnnie Walker family private blending, carefully blended from a very small amount of single malt whiskey and grain whiskey that is at least 18 years old. The master blender carefully selects and preserves until matured the unique flavour. This is a rich, smooth, creamy and slightly smoky blended whiskey.
Blue Label: high-end series. This is the high-end series of Johnnie Walker, which is carefully selected and blended from the oldest whiskeys from many places in Scotland, including whiskeys that are as old as 60 years old. The base liquor is taken from the finest and rarest cellared wine casks, and is carefully blended by a master blender who hand-selects every ingredient in rare Scotch whiskey. This whiskey has been inspected, polished and bottled by 39 skilled craftsmen, and is marked with an individual code. Due to the calm nature of blue, the blue card shows a noble and profound intellectual quality. Blue also represents purity, and Johnnie Walker Blue Brand exudes a strong vitality of positivity, optimism and enterprising.