One is a Chinese child and the other is a foreign child. These are Haier's mascots - "Haier Brothers". Haier Group has applied to register the trademarks "Haier", "Haier" and "Haier graphics" in all 45 international categories of goods and services.

The predecessor of Haier Group Corporation was the "Qingdao Refrigerator General Factory" established in 1984 by the merger of two small collective factories that were on the verge of bankruptcy. In 1985, the factory introduced advanced technology and equipment from the German "Liebherr" company and produced the first generation of "four-star" refrigerators in Asia. In order to reflect the cooperation between the two parties, Haier people named the product "Qin". Island - Liebherr", and successfully designed the mascot "Haier Graphic" symbolizing Chinese and German children (now Haier Brothers). Its trademark consists of the words "Qindao - Liebherr" and "Haier Graphic" "Composed, this logo means that the cooperation between China and Germany is as full of vigor and has an infinitely bright future as these two children.

In 1991, the trademark was recognized as a well-known trademark. After several changes of name, the name "Qingdao Refrigerator General Factory" was changed to "Qingdao Qindao Haier Group Company" in 1991, and a new trademark with the design concept of "the rising sun on the sea" was launched. The trademark consists of the Chinese and English words "Qindao Haier" and the "Haier graphic". In May 1993, "Qingdao Qindao Haier Group Company" changed its corporate name to Haier Group Company based on in-depth investigation and research. Its trademark consists of the Chinese "Haier", the English "Haier" and "Haier graphics".

In 2005, Haier Group launched a new word logo for Haier, which consists of the Chinese character Haier and the Chinese pinyin of Haier. Compared with the original logo, the new logo continues the brand that Haier has developed over the past 20 years. culture; at the same time, the new design emphasizes the sense of the times. Each stroke of Pinyin is more concise than before, with 9 strokes. The "a" has been reduced by one bend, which means that Haier people have set their sights on the goal and will not look back; the "r" has been reduced by one branch, which means that Haier people are determined to move forward and forward. shake. The new logo launched by Haier means that Haier is standing at a new starting point. This new starting point is to defeat oneself, break the balance, start over, and strive for greater development